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Image of a compass with a doctor standing in the middle and a patient pushing the direction to show From HIV to COVID-19: Charting the path of patient power

From HIV to COVID-19: Charting the path of patient power

Patient power has evolved considerably since it was born to represent the voiceless during the 1980s HIV/AIDS crisis. Will COVID-19 provide the movement with...
Graphic image of a woman watching a computer screen with a phone on it to show The ABPI Code & Virtual Promotional Meetings

The ABPI Code & Virtual Promotional Meetings

As the pharma industry looks to virtual meetings and teams work remotely, what considerations are there around the ABPI Code and virtual promotional meetings? Whilst...

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Image of Mehrnaz Campbell to accompany her interview Strategy, curiosity & solutions to align pharma and the NHS

Strategy, curiosity & solutions to align pharma and the NHS

Mehrnaz Campbell shares her experience of running a UK business from the US developing strategies to align pharma and the NHS. What’s your career background? I...
Image of a compass with a doctor standing in the middle and a patient pushing the direction to show From HIV to COVID-19: Charting the path of patient power

From HIV to COVID-19: Charting the path of patient power

Patient power has evolved considerably since it was born to represent the voiceless during the 1980s HIV/AIDS crisis. Will COVID-19 provide the movement with...
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Graphic image of a woman watching a computer screen with a phone on it to show The ABPI Code & Virtual Promotional Meetings

The ABPI Code & Virtual Promotional Meetings

As the pharma industry looks to virtual meetings and teams work remotely, what considerations are there around the ABPI Code and virtual promotional meetings? Whilst...
Image of a lightbulb emerging from a box to show It's all in the mind(set): digital transformation in pharma

It’s all in the mind(set): digital transformation in pharma

The importance of mindset and company culture to enable digital transformation in pharma. Top 5 Takeaways Start with defining and understanding the traditional roadblocks of...

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