Pf’s third FREE webinar in conjunction with Triducive and E4H focuses on shaping healthcare markets to serve real brand purpose.
As healthcare markets are evolve the drivers for brand uptake are also changing. Shaping the environment is now key to a brand’s success.
“Winning brands redefine the playing field; change the rules and ask the bigger questions”
The way that markets behave, the conventions they operate with and the environment they create for businesses and products to win or lose within are always changing. Winning brands either respond fastest, with greater conviction or even better, shape changes themselves.
New pharmaceutical products entering established markets always start on the back foot; product utility is largely being defined by customers and competitors against the prevailing market attributes, not by you and often not against the attributes you’d prefer. The playing field will not be easy to win on so winning brands redefine the playing field; change the rules and ask the bigger questions. Find out how you can do this in our upcoming webinar.
Presented by Nick Williams, Triducive.
Nick will discuss future drivers for brand uptake, market conditions to realise shared value and practical ways that pharma brands can shape the environment to win. The session will conclude with an interactive Q&A.
Nick is a highly experienced commercial healthcare leader and fellow of the Chartered Institute of Marketing. His blend of strong strategic marketing principles and wide-ranging experience across markets has enabled him to develop a clear focus on the real-world approaches to winning in healthcare markets.
Find out more about Winning pharma brands: Changing the rules of a market with Nick’s article, published in the June issue of Pf Magazine.
- The NHS Evolution to Integrated Care: How can pharma succeed within an integrated commissioning landscape? and
- Stand out Fit in: Making pharma brands more relevant to healthcare systems: a practical guide to benefit differentiation.