Liz Murray and Nicolas Laurent on how digital engagement is essential in today’s tech-driven landscape. But could life sciences companies be doing better?
Engagement between life sciences companies and healthcare professionals (HCPs) has always been about interactions between people, to build trust-based relationships. Traditionally, the interactions have relied on face-to-face meetings with presentations based on printed sales aids and leave-pieces. As time to meet with HCPs comes under increasing pressure, and technology is more widely accepted in day-to-day life, digital approaches are providing additional engagement opportunities for HCPs.
“Remote interactions provide a way to have flexible conversations with HCPs for sales, market access or educational purposes”
Remote interactions provide a way to have flexible conversations with HCPs for sales, market access or educational purposes, without the need to rely on meetings that interrupt an HCP’s already demanding day, or can only happen when a representative is in the locality.
Remote meetings in a virtual, compliant, technology-agnostic space offer convenience, security and flexibility to HCPs. Research from IQVIA has shown that HCPs find these meetings useful and informative.
Despite not being widely used as part of promotional or engagement strategies, remote contact is frequently amongst the top three most impactful interactions1.
Find out more about our research on remote interactions in our latest whitepaper ‘The power of remote personal interactions1 available for download at www.IQVIA.com
