Tesco set to start Viagra price war

 Tesco is set to be the first supermarket chain to sell anti-impotence drug Viagra direct to customers.

Following similar over-the-counter rules used by Boots, the supermarket giant is expected to start a price war by selling eight tablets for £52.

In-store pharmacists have been trained to help men complete a questionnaire and undergo various tests to assess their eligibility.

Available to those aged between 40 and 65, Viagra will be stocked in 300 Tesco pharmacies across the country.

The pills were initially available only on prescription. Boots were the first retailers to offer the drug direct to customers a year ago. The response saw men travel hundreds of miles instead of visiting their GP.

“Tesco’s will be the cheapest service in the country for those who don’t have a private prescription from their GP,” said Shona Scott, Tesco’s Commercial Manager for Pharmacy Services.

“At the moment only Boots offer a similar service – for which they charge £55 for just four tablets.”

Viagra will be available in Tesco stores from Monday 27th September.