Start-up launches Christmas ecard collaboration with BHF teams up with the British Heart Foundation to make a more sustainable Christmas card

A disruptive young start-up has launched a charity collaboration to make a Christmas card that reminds people of the work the British Heart Foundation (BHF) does to keep families together at Christmas. has disrupted the traditional ‘ecard’ model by creating ‘mobile-first’ cards delivered phone-to-phone via WhatsApp. With this new collaboration, 100% of proceeds will go to the British Heart Foundation.

Each bespoke digital card is sent directly from phone to phone via WhatsApp, MMS or Messenger so that no email, links, ads or landing pages are required. commissions young artists to create its premium digital animated cards.
Focussed on sustainability, plants one tree for every 200 cards they make, in partnership with the World Land Trust. They want sending a card to involve not just saving trees, but planting them too.

The BHF, whose vision is to ‘beat heartbreak forever’, raises money for research to find cures and treatments for heart and circulatory diseases. Its work inspired the story of the card which features a young girl enjoying a day out with her grandfather at Christmas time.

The story reminds us of the incredible work the BHF has done for almost 60 years to help reduce deaths from heart and circulatory diseases by more than half. By teaming up with, the BHF is showing a clear intent to embrace digital innovation and sustainability.

Jaynee Samuel, Fundraising Manager at the BHF, said: “Each electronic card you send to a loved one this Christmas will help raise money for our life saving research – keeping more families together.

“With your help this Christmas – whether it’s volunteering some time, shopping at one of our stores or making a donation – we can support those who are wishing for a future free from heartbreak. We’re excited to be working with for a product that’s both innovative and good for the environment.”

Benjy Barkes, co-founder of, said: “It’s a privilege to be partnered with the BHF to give people a more sustainable alternative to paper cards this Christmas.”