Putting the message across

Siemens Hearing Instruments has extended its range of support initiatives for audiology dispensers in the retail marketplace.

Its new schedule of workshops and GP marketing materials, available now and in 2010, are intended to help audiology dispensers meeting the challenges of the ageing population and increasing patient choice.

Subjects covered include: understanding the custom hearing instrument market; providing better customer service; marketing audiology messages to the local area; and supporting and servicing GP practices. British Society of Hearing Aid Audiologists CUE points are available from some workshop sessions.

“Whether a dispenser wants to increase sales, retain customers or ensure it is offering the latest hearing instrument innovations, we have a range of tools that can help,” said Liz Martin, Retail Product Manager at Siemens Hearing Instruments. “Working in partnership is key for strong and healthy relationships.”

Independent audiology dispensers can receive further benefits by joining ASPire, the Siemens Hearing Instruments reward scheme. Members can receive free training sessions, equipment and marketing support as well as exclusive product previews and priority order processing.