PM Society Digital Awards Winners 2021

PM Society Digital Awards Winners 2021

Winners from the 12th PM Society Digital Awards have been announced after the event was held online for the second year in a row, due to the pandemic.

The Awards celebrate the best in digital communications within the pharmaceutical and healthcare sectors and judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals.

44 agencies and 46 client companies (pharmaceutical companies and other healthcare organisations) had projects in the shortlists of the 19 categories. This is the widest range of finalists in Digital Awards history. This year, Havas Life Medicom stood out from the agency crowd, winning three Gold awards plus ‘Agency Digital Team’, as well as three Silver awards and two Bronze awards. ARK agency were in second place with two Golds and one Silver, and Pharmadoctor came in third with two Gold awards. ‘Digital Project or Account Manager’ was won by TVF Communications’ Marta Zima.

A new category, the Behavioural Science Award, used the Markify behavioural analysis tool to analyse entries across 120 criteria using key behavioural science principles, introducing a new method for assessing the quality of entries.

Chair of the Digital Awards, Rachel Farrow, said: “It was a difficult decision to commit to an online event again this year, a decision that had to be made months ago. I’m so pleased we saw such high engagement with the awards platform. There is something to be said for the accessibility of these largescale and free to attend online events – a much wider community can attend the event, see the finalists’ work, and watch their teams win awards for their great work.”

Rachel continued: I’m particularly pleased with the breadth of finalist companies represented this year. To see work from 44 agencies and 46 client companies is remarkable and I hope it gives inspiration to those smaller, newer companies that haven’t entered before. I’d like to highlight our 58 judges, who put in so many hours of work. One consequence of the pandemic is that the second round ‘face to face’ judging was so much easier online. Agencies can take just 30 minutes out of their day to present to the panels on Zoom, compared to giving up at least a half day when we held our second round judging in person. This is something which we plan to keep going forward.”

Full list of Gold winners

Brand promotion                 Mole digital/JCN for Huntleigh        Virtual lunch meetings

HCP education & support     Wave for Janssen                          Peer to peer programme

Healthcare charities            CREATION.co for Frontline.Live       Supporting HCP PPE needs

Patient programmes            earthware for Norgine                    LiverSync®

Meetings & events               Wordbird/Touch/Lucid/Ruder Finn
for Santen                                    GlaucomaFest

Multichannel campaign         Real Chemistry for AZ                   Break over-reliance

Market Access                     Pharmadoctor for klarify                Allergy Test n Treat Service

Long-term campaigns           Takeda UK                                   Keeping pace (T2D)

Building digital
communities                        Havas Life Medicom for Galderma   Rosacea:beyond the visible

Film                                     Area 23, an IPG company for GSK   Behind the scenes

Animation                             Havas Life Medicom
for Novartis Gene Therapies           SMA: Race against time

Innovation: Craft                   ARK for Biotest AG                         SID Ninja

Innovation: Effectiveness       Pharmadoctor for klarify                  Allergy Test n Treat eTool

Internal Comms                     ARK for AZ                                     It’s personal

Corporate/External Comms      MJL                                              Pharma’s best kept secret

Behavioural Science (NEW)      Havas Life Medicom                       SMA: Race against time

Digital Account Manager          Marta Zima (TVF Communications)

Agency Digital Team                Havas Life Medicom

Pharma Digital Partner             Spyros Zervas (Edwards LifeSciences)