The PM Society’s 35th annual awards, held on 18th March, saw over 1000 people meet online on an events platform to view finalists’ work, meet the sponsors and watch the show.
The ceremony was hosted by PM Society Chairs Caroline Benson and Colin Williams and Head Judge Sarah Sowerby from Wordbird. Alan Dedicoat was a familiar voice announcing the finalists and winners and there was some spectacular magic from Matt Parro during the interval and interviews with Rory Sutherland, Vice Chairman, Ogilvy and Ben Osborn, UK MD, Pfizer.
This year there were 21 Gold Awards to give away, including new categories celebrating Brand Campaigns on a smaller budget, won by FCB Health Europe, the best Covid Communications won by Havas Lynx Group and best agency Creative Culture, won by VCCP Health. It was also the first year for Effectiveness Awards – in which entries were judged on both their creativity and implementation as well as the outcomes of the programmes and campaigns.
The agency taking home most Golds was Havas Lynx Group with six Golds, five Silver and three Bronze awards. Syneos Health Communications took three Golds and McCann, VCCP and W20 Group all took home two Golds.
On the client side, AstraZeneca was top of the leader board with four Golds, one Silver and a Bronze Award. Edwards Lifesciences took three Golds and Roche and Sanofi Genzyme both received two Golds. Other winning pharma companies were Accord UK, Ferring, Janssen, Norgine, Novartis, Novo Nordisk and Vifor.
There was special mention for the winning pro bono campaigns by Hamell and NAKEDHEALTH for the charity PAPYRUS. These were part of the PM Society’s Creativity for Good initiative and details are available on the PM Society website.
2021 PM Society Gold Awards
Advertisement – Havas Lynx for Sanofi Genzyme
Brand Campaign – Havas Lynx for Sanofi Genzyme
Brand Campaign (<£50k) – FCB Health for Accord UK
Film & Animation (patients) – W2O Group for AZ
Film & Animation (HCPs) – McCann Health London for AZ
Events & Exhibitions – Syneos Health for Edwards
Disease Awareness (HCPs) – McCann Health London for AZ
Disease Awareness (patients) – W2O Group for AZ
Internal Communications – Page & Page for Novartis
Interactive Comms for HCPs – BBH for Roche
Best use of insight – Syneos Health for Ferring
Patient Support – earthware for Norgine
Covid Comms Award – Havas Lynx for Roche
Pro-Bono/Charity – Havas Lynx
Creative Culture Award – VCCP Health
Innovation Award – Syneos Health for Edwards
Effectiveness – HCP education – Havas Lynx for Janssen
Effectiveness – Brand Campaign – VCCP Health for Edwards
Effectiveness – Patient Comms – Havas Lynx for Novo Nordisk
Effectiveness – Internal Comms – Cherry for Vifor
Best in Show – W20 Group for AZ