Pf Awards 2021 Winners Announced

The Pf Awards 2021 Winners were announced last night, in a live streamed event which brought the buzz and excitement of the UK’s premier Pharmaceutical Sales Awards into the homes of guests, sponsors and candidates.  

Attendees were invited to order their favourite takeaway and pop the champagne in the fridge to celebrate the success of the winners and top finalists after a year of challenges and uncertainty.   

Events and Publishing Director of E4H and Pf Awards, Melanie Hamer said: In what has been an incredibly difficult year, it fills me with pride at the way the industry has come together, worked tirelessly not only on vaccine development, but in supporting the NHS in the Covid effort and working in partnership to tackle the pandemic and ensure patients, and the public, are still at the heart of everything they do. 

This year we adjusted the Pf Awards categories to reflect the immense change in the world and the industry, and I have been incredibly impressed at the high level of entries, finalists and, of course, winners. To still be able to celebrate these achievements, despite being in lockdown, and without the traditional black-tie dinner, has been fantastic.  

Congratulations to every winner and top finalist for achieving so much in the face of such difficulty. We are proud to honour you and celebrate your achievements. 

TV presenter and former international rugby player, Martin Bayfield, returned to host the event with Melanie, with introductions from the National Lottery’s ‘The Voice of the Balls’, Alan Dedicoat. Throughout the evening, guests took to social media to share their celebrations and connect with friends, family, colleagues and peers.  

Following a tough Pf Awards Virtual Assessment Day last week, the finalists, along with colleagues, sponsors and invited guests tuned in to hear whether they had won a prestigious Pf Award. 

Commenting on the inclusion of new categories for 2021, judge Sue Tomlinson said: “This was a fabulous opportunity to demonstrate innovation and collaboration during unprecedented times.” 

The Pf Awards 2021 Winners are:

NHS Pathway: Andrew Riley, MSD 

Excellence in Marketing: Enis Otuk and Keven Giritlioglou, Viatris 

Innovation in Education Team: Stacey Twitchett and Chris Brown, Astellas Pharma Ltd and Vicky Saunders and Julie Rhodes, UCB Pharma 

Innovation in Education Company: Tulsi Pindolia and Freya Grummitt, MSD 

Outstanding Management: Gulfam Wali, Bayer 

Innovation Award Individual: Claire Smith, Novartis 

Innovation Award Team: Caroline Morel, Astellas Pharma Ltd 

Future Leaders: David Kidd, Thornton and Ross Pharmaceuticals and Adele Marshall, MSD 

Outstanding Collaboration with the NHS: Agathe Rouach and Muriel De Vos, Roche Products Ltd 

Outstanding Teamwork: Rebecca Lewis and Owen Hopley, MSD 

Digitally Enabled Sales Professional: Heidi Edwards, Bionical Solutions Ltd 

Omni-Channel Sales Professional: David Kidd, Thornton and Ross Pharmaceuticals 

Collaboration Award: Kirsten Kidgell, Novartis 

Responsive Company Strategy: Avril Fudge and John-Paul Bednarek, Accord Healthcare Ltd 

Outstanding Individual Performance: David Kidd, Thornton and Ross Pharmaceuticals 

Outstanding Company Performance: MSD 

The top finalists are:

NHS Pathway: Nadeem Akhtar and David Wilson, Novartis; Karen Swarbrick and Angela Matthews, Novartis; Rachel Spencer and Andrew Wenham, Roche Products Ltd; Grant Worrall, Roche Products Ltd 

Excellence in Marketing: Holly Smith and Guy Palmer, MSD; Sophie Kennedy, Kyowa Kirin 

Innovation in Education Team: Linda Loveless and Helen Jenkins, Bayer; Kate Jarrett and Kirsty Blomquist, Roche Products Ltd; Alexandra Pleydell-Pearce and George Reade, LEO Pharma 

Innovation in Education Company: Julie Pugh and Pete Robinson, Novartis; Shabnam Sama and Jo Conway, Novartis 

Outstanding Management: Lekha Herbert, Kyowa Kirin and Ranj Walia, Bayer 

Innovation Award Individual: Chris Moore, Bayer; Alexis Cole, Roche Products Ltd; Alan Young, Roche Products Ltd; Louise Phillips, UCB Pharma 

Innovation Award Team: Goranka Galijas and George Jackson, MSD; Emma Stephens and Ben Holt, Bayer; Yan Yiannakou and Carol Howell, NPRC Newcastle Hosted by Newcastle Hospitals NHS Trust and Enteromed Ltd 

Future Leaders: Eleanor Eisenstadt, Roche Products Ltd; Rachel Clement, CHASE in partnership with GSK; Billy Treacy, Bristol Myers Squibb 

Outstanding Collaboration with the NHS: James Hargrave and Freya Grummitt, MSD; Shirley Forman and Nicola Sankey, The precision medicine account manager team from IQVIA in partnership with Bayer 

Outstanding Teamwork: Kirsty Atkins and Matt Donegan, Bristol Myers Squibb; Andrew Pilling and Anna-Marie Robinson, LEO Pharma; Maurice Egan and Nikki Buckley, UCB Pharma; Jatinder Manku and Maggi Clough, MSD 

Digitally Enabled Sales Professional: David Kidd, Thornton and Ross Pharmaceuticals; Joseph Hill, Bionical Solutions Ltd; Richard Brett, Bionical Solutions Ltd; Rishi Vadukul, Kyowa Kirin; Bhavna Joshi, UCB Pharma 

Omni-Channel Sales Professional: Sarah-Rose Macnamee, Alimera Sciences; Debbie Berrios-Silva, MSD; Alexandra Pleydell-Pearce, LEO Pharma 

Collaboration Award: Ross Whitenstall, Viatris; Matt Adams, Novartis; Craig Millar, Norgine 

Responsive Company Strategy: Katriona Methven and Phil Troke, Gilead; Neil Macdonald, MSD; Andrew Campbell and Neema Mehta, LEO Pharma 


Special thanks go to the Pf Awards 2021 sponsors Astellas Pharma Ltd, Bristol Myers Squibb, CHASE, E4H, Evolve, Exact Sciences UK, Ltd, Kyowa Kirin, LEO Pharma, MSD, Norgine, Novartis, Roche Products Ltd, Star OUTiCO, Syneos Health, Tillotts Pharma UK Ltd, UCB Pharma, Viatris.