Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.
Despite body pain being among the most commonly experienced types of everyday pain, nearly half of sufferers choose not to treat it, and up to 18% of occasions results in dissatisfaction.
Offering a new product to help address this, Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch, which contains ibuprofen directly to the site of pain. It’s flexible, ultra-thin (<1mm), and has excellent adhesion, making it a convenient product for joint and muscular body pain.
Ibuprofen is directly dissolved in the adhesive of the patch and maintained in fluid form so it can be continuously diffused to the site of pain for 24 hours. It can be used for up to five days, with a new pain relief patch being applied daily.
With an ageing population, body pain is a common and growing everyday complaint. Nurofen has activated the Know More Pain campaign, which encourages people to understand more about body pain, including its causes, and ways to better engage in managing it.
More news pain management on Pharmafield:
The campaign sheds light on the impact of body pain, with new survey findings that show people often wait to see how body pain develops and do not take immediate action to treat it. Findings reveal that 72% of people are held back from their favourite day-to-day activities, such as gardening, due to everyday body pain. Furthermore, 42% of people said that when they are more physically active, they tend to have less aches and pains. Despite the benefits of addressing pain to help stay active, only 20% of people surveyed in the UK say they would treat body pain right away, compared to half who treat a headache right away.
Body pain has a big impact on society. Musculoskeletal problems (including back pain, neck and upper limb problems) accounted for around 30 million working days lost due to sickness in 2016. Physical activity such as gardening is important to help maintain strength and flexibility in our joints and muscles.
Noel Wicks, Pharmacist says “Body pain can have a range of effects including poor mood, impact on family members, sex life, productivity at work and physical activity. I would encourage people to learn more about body pain and take steps to address it, so they can go on enjoying their life. The pharmacy is a great source of advice and support on body pain.”
Antony Chuter, Chair of Pain UK comments: “We are pleased to be associated with Nurofen and support their Know More Pain campaign which endeavours to educate people about pain and effective self-care. Improving people’s well-being and helping people make the most of life is worth supporting.”
Luca Tamagni, Category Marketing Manager Nurofen UK, commented: “We set out on this journey to develop a treatment option that would enable our consumers to lead more active, fulfilling lives and by helping them manage their joint and muscle pain. We don’t want pain to hold people back.”