Name change for sanofi-aventis

 Sanofi-aventis shareholders have opted to change the company’s name to just Sanofi.

The decision was made at the company’s annual general meeting in Paris in an attempt to simplify the brand.

Chris Viehbacher, Chief Executive (pictured), previously said shortly after taking over as head of the company that its name was too long.

As part of the rebranding, Sanofi unveiled a new logo which incorporates a “bird of hope” in the centre surrounded by colours which “represent life” – water, earth, fire and air.

Sanofi acquired the Aventis name through the merger between Germany’s Hoechst and France’s Rhone-Poulenc in 1999 and the entity was acquired by Sanofi-Synthelabo in 2004.

Mr Viehbacher also said that the company will concentrate on integrating its latest purchase Genzyme Corporation and reducing its debt.