Lilly and the Mouse team up for diabetes education

MM Lilly Diabetes and Disney Publishing Worldwide (DPW) have expanded their US collaboration to bring educational materials to children with type 1 diabetes and their families worldwide.

The educational resources will include a series of books featuring Mickey Mouse and his friend Coco the monkey, who has type 1 diabetes, to be translated and distributed initially in 18 countries.

The UK has recently seen an increase (as yet unexplained) in type 1 diabetes – a genetic auto-immune condition – among children, and lack of effective patient education has been identified by Diabetes UK as a significant problem.

The materials produced by the Lilly-Disney partnership will be available from diabetes healthcare professionals, and will aim to guide families in meeting the challenge of type 1 diabetes control in children.

Effective control of type 1 diabetes requires a blend of medication (injected insulin), carefully managed diet and exercise, and regular monitoring and dose adjustment. For many families, managing the condition in a child is disruptive and traumatic.

Speakers at the recent UK conference Diabetes: A Call to Action emphasised that a strict focus on blood glucose targets can be counter-productive, and that control needs to be integrated with a healthy and positive lifestyle. The Lilly-Disney materials reflect this philosophy, focusing on management of opportunities rather than on negative restrictions.

“We are excited to be part of this effort to bring informational material about type 1 diabetes to kids around the world who are living with the disease,” said Andrew Sugerman, Executive Vice President of DPW. “Lilly Diabetes’ expertise with the disease, combined with Disney’s tradition of great storytelling, gives us an opportunity to inspire and motivate children and families with type 1 diabetes.”

Andrew Hodge, Vice President, International of Lilly Diabetes, commented: “Lilly Diabetes’ objective is to bring safety, health, comfort and a bit of magic to children worldwide. We saw the positive impact our collaboration with Disney Publishing Worldwide had on families living with type 1 diabetes in the US over the last two years, and we are excited to expand our reach globally.”