Bormioli launches new branding as the pharma packaging business makes the leap from supplies manufacturer to health innovator.
venturethree has unveiled a new brand identity for Bormioli Pharma. The work represents an “exciting era of change” and “another frontier of innovation” for the company, who provide pioneering packaging solutions for some of the world’s most common pharmaceuticals.
Built on Bormioli Pharma’s ambition to “put health in the hands of the world”, the work repositions Bormioli Pharma as a healthcare innovator, connecting it to its brand truth: “Small part. Big impact.”
“Our new brand symbolises a new wave of innovation within our business and the pharma industry as a whole,” Enrico Santarelli, Marketing and Innovation Director at Bormioli Pharma said. “The new identity captures Bormioli Pharma’s ambition to challenge the future of healthcare: we don’t just want to supply the industry, we want to lead it. This means innovating down to the smallest detail.”
“The Bormioli Pharma name holds so much equity in this industry, which is why we wanted to uphold its strength. In a world of blue and green, we felt that retaining the Bormioli Pharma red gave us a strong differentiator,” said Stuart Jane, creative director at venturethree.
“The challenge was to create a device that would position Bormioli firmly in the world of new healthcare. The solution was the heart-inspired ‘B’ symbol; the heart being the internationally-recognised symbol for the health category,”