PIF TICK, a new UK health information quality mark has launched. The Patient Information Forum has launched the PIF TICK to replace the Information Standard kitemark. Consumer research by PIF found 80% of the public would look for a quality mark for health information.
The PIF TICK logo can be applied to leaflets, websites, apps and videos or any form of health information that has gone through an organisation’s certified production process. To be awarded the PIF TICK an organisation must undergo an assessment to show its production process meets 10 criteria.
- Information is created using a consistent and documented process
- Staff are trained and supported to produce high-quality information
- Information meets an identified consumer need
- Information is based on reliable, up-to-date evidence
- Patients are involved in the development of health information
- Information is written in plain English
- Print and digital information is easy to use and navigate
- Users can give feedback on information
- Information is promoted to make sure it reaches those who need it
- The impact of information is measured
NHS organisations, health charities and companies creating health information can apply for the PIF TICK. The scheme is now open to new applications following a six-month pilot scheme funded by BUPA UK.
Sue Farrington, Chair of PIF and Chief Executive of Scleroderma and Raynaud’s UK said: “Supporting and driving up quality and trust in health information has always been at the heart of PIF. It has never been more important to signpost the public to trustworthy health information than in the current crisis. I would like to thank the 12 organisations who worked with us to develop and pilot the PIF TICK, which has been well received across all sectors.”
The Trusted Information Creator Kitemark has been awarded to 11 health organisations including Cancer Research UK, Bupa, Mind, Macmillan and the Royal College of Anaesthetists. Anthony Nolan, Breast Cancer Now, Guy’s and St Thomas’ NHS Foundation Trust, The Royal Bournemouth and Christchurch Hospitals NHS Foundation Trust, Talk Health and Multiple System Atrophy Trust have also been awarded the PIF TICK.
The Follicular Lymphoma Foundation, The Motor Neurone Disease Association, The Macular Society, Scleroderma and Raynaud’s UK, Fibromyalgia Action UK, Independent Age, Monkey Wellbeing, Expert Selfcare and The AKU Society have joined the scheme and are now in the process of assessment.