The first medically approved back pain app launches in the EU and UK with the aim to end the nationwide epidemic of back pain in UK offices.
Bad posture among UK office employees is a nationwide epidemic. Sitting at desks all day, slouching over computers and a general sedentary lifestyle has led one in five Brits to give up their job or reduce hours because of their condition. Experts behind Kaia, the first and only medically approved back pain app in the EU and UK, want to end the nationwide epidemic of back pain in UK offices, and claim that a few simple changes in the workplace can help to reduce the risk.
According to WHO, back pain is the leading global cause of disability worldwide. Meanwhile, in the UK, an estimated one-third of the adult population are affected by back issues each year. According to the Office for National Statistics, back pain accounts for almost 31 million days of work lost annually costing the UK economy £14bn a year. In another study, 63% in higher managerial jobs attributed their back pain to bad posture, and took more days off sick for back pain than any other type of employee.
The Kaia back pain app was developed by Kaia Health in conjunction with physiotherapists, orthopaedic surgeons and clinical psychologists. The app offers video exercises with education, physiotherapy and psychological strategies. Users can chat online with a physiotherapist or sports scientist for motivation and exercise-related questions.
In an independent clinical study published recently in NPJ Digital Medicine, patients using Kaia reported significantly lower pain levels compared to the control group treated with physiotherapy and online education.