Amryt Pharma and University College Dublin unite to bring hope to ‘butterfly children’, who...

Novel gene therapy shows promise Amryt Pharma and University College Dublin unite to bring hope to ‘butterfly children’, who suffer from an incurable skin...

Consilient Health’s Ian Sampson on the importance of traditional sales skills in an evolving...

  More than ever, we are adopting new and innovative ways to communicate, and pharma is no different. Whilst traditional sales skills are just as...

eDetailing: Where are we in 2018?

Words by Dr Andrée Bates Detailing remains a core part of any pharmaceutical company’s sales approach and has become a large part of their promotional...

How can pharma harness the power of data to inform its scientific communications strategy?

Words by Simon Mason Navigating the fast-changing healthcare data landscape is becoming increasingly challenging for pharma, owing to issues such as the rapid growth of...

Foreseeable future: MSD’s focus on emerging talent

    Adelina Ismail Role: Graduate Brand and Customer Manager, Vaccines & Women’s Health Degree: BSc Marketing Management (Hons), Lancaster University 2-year graduate scheme: First year as a junior brand...

Gaining access: For products to commercially succeed it’s about what and who you know

Words by Andreas Knight   Many consider market access as a new component of commercial pharma, but in reality it has always been around in one...

2018: A pivotal year for outsourcing for Ashfield

Managing Director of Ashfield Commercial and Clinical UK, Colin Watson, talks about meeting changing industry demands, new innovations for a new year and why...

Trailblazing Cambridge pharmaceutical supplier, Qdem, aims to follow its stellar 2017 with an outstanding...

Leaders of the pack Trailblazing Cambridge pharmaceutical supplier, Qdem, aims to follow its stellar 2017 with an outstanding 2018, all while delivering quality and value...

Closed loop – the DNA of pharma marketing by Kieran Bourke

  When planning a marketing strategy, pharmaceutical companies should consider adopting an integrated approach to make the most of the data they collect through website...

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Entries for the Pf Awards 2022 are officially open

Enter today! The Pf Awards 2022 are officially open

New Year | New Suite of Categories | New Candidates Would you like to be recognised as a top performer in the UK Pharmaceutical industry? Enter...
New study to explore if talazoparib could treat metastatic breast cancer

New study to explore if talazoparib could treat metastatic breast cancer

A new study funded by Breast Cancer Now will explore if the drug talazoparib (Talzenna) could be used to treat people with incurable secondary...
£250 million winter access fund for GPs to boost face to face appointments  

£250m winter access fund for GPs to boost face to face appointments  

The NHS has published a blueprint for improving access to GP appointments for patients alongside supporting GPs and their teams. Surgeries will be provided with additional funding...

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Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Adapting for success: Understanding commercial optimisation

Adapting for success: Understanding commercial optimisation

How do you best align your field force with the changing landscape within the NHS? Oli Hudson, Content Director at Wilmington Healthcare, outlines the...
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A CLASS DIVIDED – A LIFE CHANGING EXPERIMENT

What can your team learn about positive thinking from a schoolteacher in the 1970s and a world heavy weight champion? Ama Verdi-Ashton explains. It...

Pancreatic Cancer Story: James Dadge

James, 44, lives in Manchester with his partner Andrea and sons Ben and Daniel. He was diagnosed with a neuroendocrine tumour, with the primary...
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Understanding the role of the MSL

Helen Kane surveyed more than 200 medical science liaisons (MSLs) to understand more about their current in-role reality. She gave Pf Magazine exclusive access...

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