Consilient Health’s Ian Sampson on the importance of traditional sales skills in an evolving...
More than ever, we are adopting new and innovative ways to communicate, and pharma is no different. Whilst traditional sales skills are just as...
eDetailing: Where are we in 2018?
Words by Dr Andrée Bates Detailing remains a core part of any pharmaceutical company’s sales approach and has become a large part of their promotional...
How can pharma harness the power of data to inform its scientific communications strategy?
Words by Simon Mason
Navigating the fast-changing healthcare data landscape is becoming increasingly challenging for pharma, owing to issues such as the rapid growth of...
Foreseeable future: MSD’s focus on emerging talent
Adelina Ismail
Role: Graduate Brand and Customer Manager, Vaccines & Women’s Health
Degree: BSc Marketing Management (Hons), Lancaster University
2-year graduate scheme: First year as a junior brand...
Gaining access: For products to commercially succeed it’s about what and who you know
Words by Andreas Knight
Many consider market access as a new component of commercial pharma, but in reality it has always been around in one...
2018: A pivotal year for outsourcing for Ashfield
Managing Director of Ashfield Commercial and Clinical UK, Colin Watson, talks about meeting changing industry demands, new innovations for a new year and why...
Trailblazing Cambridge pharmaceutical supplier, Qdem, aims to follow its stellar 2017 with an outstanding...
Leaders of the pack
Trailblazing Cambridge pharmaceutical supplier, Qdem, aims to follow its stellar 2017 with an outstanding 2018, all while delivering quality and value...
Closed loop – the DNA of pharma marketing by Kieran Bourke
When planning a marketing strategy, pharmaceutical companies should consider adopting an integrated approach to make the most of the data they collect through website...
Into the 21st century: Inicio Consulting’s modern and panoramic approach means all bases are...
Unique
Inicio is a niche go-to, multi-disciplinary agency that fuses strategic and commercial acumen with creative and analytical thinking. Our focus is on enhancing operational...
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The winners of the Joint Working Pf Award 2018, Senior Coloplast Care Nurse Ruth Christer and NHS Partnership Manager, Coloplast, Jonathan Walker, on the...
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The ‘Podiatry and Atrial Fibrillation – Save a life, stop a stroke’ webinar was created to improve the detection and management of atrial fibrillation,...
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Detecting and managing atrial fibrillation
The ‘Podiatry and Atrial Fibrillation – Save a life, stop a stroke’ webinar was created to improve the detection and management of atrial fibrillation,...
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Samsung Bioepis announces three-year follow-up data for biosimilar ONTRUZANT® (trastuzumab) in early or locally advanced HER2-positive breast cancer. Samsung Bioepis has announced the findings of...
The future of genomics and precision medicine
How is the use of genomics data enhancing our medical understanding and what does this mean for the future of precision medicine? Genomics is one of...
Novo Nordisk presents oral semaglitude data at ENDO
Oral semaglutide 7 mg and 14 mg doses showed superior reductions in blood sugar and weight compared to sitagliptin at 26 weeks in data...
Addressing the skills shortage in life sciences
How can collaboration help to fill the skills shortage gap to ensure that the UK can compete in the global future of life sciences? The...