Image of a person sat in front of a panel with lots of symbols and icons to show Don’t fall for the ‘next best action’ trap - AI in pharma sales

Don’t fall for the ‘next best action’ trap – AI in pharma sales

Pf is proud to announce a new, free webinar with OKRA focused on AI in pharma sales. Called ‘Why Next Best Action is not...
Image of a person about to walk off a platform into a medicine tub to show Building the trust – post COVID-19

Building the trust – post COVID-19

Simon Grime, Executive Director at Wilmington Healthcare discusses what needs to be done to build trust between pharma and health in a post COVID-19...
Aerial image of many people walking to show The new NHS stakeholder map

The new NHS stakeholder map

Paul Midgley, of Wilmington Healthcare, looks at the new NHS stakeholder map and explores the latest changes in NHS structure, which were outlined in...
HCP looking at corona virus: embrace the new normal

Remote engagement with HCPs after COVID-19

Mick O’Leary, Regional President of Ashfield Commercial and Patient Solutions, looks at how the pharmaceutical industry can create a vision for the ‘new normal’...
Image of a head with icons coming out of the brain with a light bulb, globe, cog, clock, microscope and more to show APM study reveals the contribution of project management in pharma and life science

APM study reveals the contribution of project management in pharma and life science

A study by the Association for Project Management has revealed the contribution of projects and project management in pharma and life sciences. Rebecca Fox, Head...
Image of a mac and desk setup to show Pf Webinars: Shaping healthcare markets to serve real brand purpose

Pf Webinars: Shaping healthcare markets to serve real brand purpose

Pf's third FREE webinar in conjunction with Triducive and E4H focuses on shaping healthcare markets to serve real brand purpose. As healthcare markets are evolve...
Image of a clipboard with a white cross on a red background, heart trace, calculator, pen, money and glasses to show COVID-19 forces radical changes in NHS finance

COVID-19 forces radical changes in NHS finance

Oli Hudson, Content Director at Wilmington Healthcare, discusses how COVID-19 is forcing radical changes in NHS finance and gives an overview of the latest...
Image of a woman with headphones on a laptop to show Winning pharma brands: Changing the rules of a market

Winning pharma brands: Changing the rules of a market

Understanding the bigger questions that winning pharma brands ask to change the market and redefine the playing field. The global health emergency that we are...
Image of a laptop, phone, glasses, pen, ad, cup of coffee and person with their hand on the mouse to show Pf's new webinar series on Pharma and Integrated Care Systems: How to make your brand relevant

Pf Webinars: Pharma and Integrated Care Systems – How to make your brand relevant

Pf is proud to announce a new FREE webinar series with Triducive. The first webinar, focuses on pharma and integrated care systems. In this...
Image of a newton's cradle made up of light bulbs wiuth the first bulb being lit to shgow Evolving pharma key account management in a changing NHS

Evolving pharma key account management in a changing NHS

Oli Hudson, Content Director at Wilmington Healthcare, gives an overview of a recent webinar on how pharma key account management must evolve in a...

Latest articles

NICE recommends Tagrisso for patients with early-stage lung cancer

NICE recommends Tagrisso for patients with early-stage lung cancer

Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
JCVI responds to Omicron variant and updates its guidance

JCVI responds to Omicron variant and updates its guidance

The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
EC grants marketing authorisation for breast cancer treatment Trodelvy

EC grants marketing authorisation for breast cancer treatment Trodelvy

The European Commission (EC) has granted marketing authorization for Gilead Sciences’ Trodelvy® (sacituzumab govitecan), as a monotherapy indicated for the treatment of adult patients with...

Popular articles

Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
NICE recommends Tagrisso for patients with early-stage lung cancer

NICE recommends Tagrisso for patients with early-stage lung cancer

Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
pharmafield logo - pharma news

A CLASS DIVIDED – A LIFE CHANGING EXPERIMENT

What can your team learn about positive thinking from a schoolteacher in the 1970s and a world heavy weight champion? Ama Verdi-Ashton explains. It...
JCVI responds to Omicron variant and updates its guidance

JCVI responds to Omicron variant and updates its guidance

The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
Image of a number of blocks and levels with different icons including magnifying glass, target, steps and graphs to show Coronavirus clinical research brought together in free information centre

Understanding the role of the MSL

Helen Kane surveyed more than 200 medical science liaisons (MSLs) to understand more about their current in-role reality. She gave Pf Magazine exclusive access...

Subscribe

Sign up to receive your free UK subscription to Pf Magazine and our digital newsletters, for all the essential headlines, Jobs of the Week, and thought-provoking features.

Claim my free subscription