Image of a person sat in front of a panel with lots of symbols and icons to show Don’t fall for the ‘next best action’ trap - AI in pharma sales

Don’t fall for the ‘next best action’ trap – AI in pharma sales

Pf is proud to announce a new, free webinar with OKRA focused on AI in pharma sales. Called ‘Why Next Best Action is not...
Image of a person about to walk off a platform into a medicine tub to show Building the trust – post COVID-19

Building the trust – post COVID-19

Simon Grime, Executive Director at Wilmington Healthcare discusses what needs to be done to build trust between pharma and health in a post COVID-19...
Aerial image of many people walking to show The new NHS stakeholder map

The new NHS stakeholder map

Paul Midgley, of Wilmington Healthcare, looks at the new NHS stakeholder map and explores the latest changes in NHS structure, which were outlined in...
HCP looking at corona virus: embrace the new normal

Remote engagement with HCPs after COVID-19

Mick O’Leary, Regional President of Ashfield Commercial and Patient Solutions, looks at how the pharmaceutical industry can create a vision for the ‘new normal’...
Image of a head with icons coming out of the brain with a light bulb, globe, cog, clock, microscope and more to show APM study reveals the contribution of project management in pharma and life science

APM study reveals the contribution of project management in pharma and life science

A study by the Association for Project Management has revealed the contribution of projects and project management in pharma and life sciences. Rebecca Fox, Head...
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Pf Webinars: Shaping healthcare markets to serve real brand purpose

Pf's third FREE webinar in conjunction with Triducive and E4H focuses on shaping healthcare markets to serve real brand purpose. As healthcare markets are evolve...
Image of a clipboard with a white cross on a red background, heart trace, calculator, pen, money and glasses to show COVID-19 forces radical changes in NHS finance

COVID-19 forces radical changes in NHS finance

Oli Hudson, Content Director at Wilmington Healthcare, discusses how COVID-19 is forcing radical changes in NHS finance and gives an overview of the latest...
Image of a woman with headphones on a laptop to show Winning pharma brands: Changing the rules of a market

Winning pharma brands: Changing the rules of a market

Understanding the bigger questions that winning pharma brands ask to change the market and redefine the playing field. The global health emergency that we are...
Image of a laptop, phone, glasses, pen, ad, cup of coffee and person with their hand on the mouse to show Pf's new webinar series on Pharma and Integrated Care Systems: How to make your brand relevant

Pf Webinars: Pharma and Integrated Care Systems – How to make your brand relevant

Pf is proud to announce a new FREE webinar series with Triducive. The first webinar, focuses on pharma and integrated care systems. In this...
Image of a newton's cradle made up of light bulbs wiuth the first bulb being lit to shgow Evolving pharma key account management in a changing NHS

Evolving pharma key account management in a changing NHS

Oli Hudson, Content Director at Wilmington Healthcare, gives an overview of a recent webinar on how pharma key account management must evolve in a...

Latest articles

First Alzheimer’s disease drug candidate designed by AI enters Phase I clinical trials

First Alzheimer’s disease drug candidate designed by AI enters Phase I clinical trials

The world’s first Alzheimer’s disease (AD) drug candidate designed by artificial intelligence (AI) is entering Phase I clinical trials, thanks to a successful collaboration...
Colin Prentice, Commercial Director at Evolve

Expand and evolve – when specialist services meet

Specialist recruitment and outsourcing consultancy, Evolve, is pleased to announce the integration of Prentice Associates Ltd. The two specialist organisations have both provided recruitment...
NHS launches £160m initiative to tackle waiting lists

NHS launches £160m initiative to tackle waiting lists

The NHS has announced a £160 million initiative to tackle waiting lists and develop a blueprint for elective recovery as early reports show the...

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New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
First Alzheimer’s disease drug candidate designed by AI enters Phase I clinical trials

First Alzheimer’s disease drug candidate designed by AI enters Phase I clinical trials

The world’s first Alzheimer’s disease (AD) drug candidate designed by artificial intelligence (AI) is entering Phase I clinical trials, thanks to a successful collaboration...
Chiesi launches new virtual learning and support platform for respiratory nurses

Chiesi launches new virtual learning and support platform for respiratory nurses

A new education platform that brings together nurses on an online community has launched to coincide with International Nurses Day 2021. Chiesi Limited has launched...
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Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...
NHS launches £160m initiative to tackle waiting lists

NHS launches £160m initiative to tackle waiting lists

The NHS has announced a £160 million initiative to tackle waiting lists and develop a blueprint for elective recovery as early reports show the...

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