CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Partnerships

the selling route of choice for the NHS Creating partnerships with the NHS is a favoured route for selling. It involves finding out what...

Latest articles

Non-nurses being hired to work as nurses in hospitals and mental health facilities, RCN warns

Non-nurses being hired as nurses in hospitals and mental health facilities, RCN warns

The RCN is warning against growing instances of people without registered nurse qualifications being employed for registered nursing roles and compromising patient safety. The RCN...
Pf talks to Simon Nicholson, MD of Organon, the global women's health company

Pf talks to Simon Nicholson, MD of Organon

It is long overdue, but women’s health is finally having its moment in the spotlight and it feels like there could be a big...
High street pharmacies making their inventory visible on Google

High street pharmacies making their inventory visible on Google

Over 400 high street pharmacies will now be better equipped to drive online shoppers in-store, by making their inventory visible on Google in real-time. With...

Popular articles

Market Access

Access Matters: The rise of the payer and implications for pharma

In a two-part series exclusive to Pharmafield, Neil Grubert and Mel Walker, Managing Director at Biopharma Futures, explore key trends in international market access....
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Pf talks to Simon Nicholson, MD of Organon, the global women's health company

Pf talks to Simon Nicholson, MD of Organon

It is long overdue, but women’s health is finally having its moment in the spotlight and it feels like there could be a big...
High street pharmacies making their inventory visible on Google

High street pharmacies making their inventory visible on Google

Over 400 high street pharmacies will now be better equipped to drive online shoppers in-store, by making their inventory visible on Google in real-time. With...
PHE confirms coronavirus Delta variant is now dominant in the UK

PHE confirms coronavirus Delta variant is now dominant in the UK

The weekly coronavirus update released by Public Health England (PHE) has shown that cases of the Delta (VOC-21APR-02) variant in the UK have risen...

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