The rise of digital marketing: pharma and social media

    Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting? Graeme Smith Managing Partner, Fortis Pharma Consulting The highly–regulated...

Marketing Focus: the shift from treatment to prevention

Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene Dr Graham Leask and Stewart Adkins...

Marketing Focus: helping modern marketeers to thrive

PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...

MHRA calls for “right first time” approach to advertising

The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.

Marketing award for Schering-Plough

Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Latest articles

PM Society Digital Awards Winners 2021

PM Society Digital Awards Winners 2021

Winners from the 12th PM Society Digital Awards have been announced after the event was held online for the second year in a row,...
New patient coalition launched for digital health technology

New patient coalition launched for digital health technology

A new coalition with members from Royal Colleges, health charities and patient groups has come together to ensure the interests of patients are at the...
How to digitalise MSL teams for increased efficiency

How to digitalise MSL teams for increased efficiency

Medical Science Liaison (MSL) teams in the pharma industry were already at the limit pre-Covid. Products were complex, wider engagement from healthcare professionals (HCPs)...

Popular articles

Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
New patient coalition launched for digital health technology

New patient coalition launched for digital health technology

A new coalition with members from Royal Colleges, health charities and patient groups has come together to ensure the interests of patients are at the...
PM Society Digital Awards Winners 2021

PM Society Digital Awards Winners 2021

Winners from the 12th PM Society Digital Awards have been announced after the event was held online for the second year in a row,...
Sandoz in commercial agreement with Bio-Thera Solutions for biosimilar bevacizumab

Sandoz in commercial agreement with Bio-Thera Solutions for biosimilar bevacizumab

Sandoz, a Novartis division, has strengthened its pipeline by entering into a commercialization agreement with Bio-Thera Solutions, Ltd. for biosimilar bevacizumab (BAT1706) for the...
How to digitalise MSL teams for increased efficiency

How to digitalise MSL teams for increased efficiency

Medical Science Liaison (MSL) teams in the pharma industry were already at the limit pre-Covid. Products were complex, wider engagement from healthcare professionals (HCPs)...

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