MHRA calls for “right first time” approach to advertising

The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.

Marketing award for Schering-Plough

Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Partnerships

the selling route of choice for the NHS Creating partnerships with the NHS is a favoured route for selling. It involves finding out what...

Latest articles

Image of a man and woman pushing together two halves of an arrow to show Sanofi and Translate Bio collaborate on novel mRNA vaccine for COVID-19

Sanofi and Translate Bio collaborate on novel mRNA vaccine for COVID-19

Sanofi Pasteur, the vaccines global business unit of Sanofi, and Translate Bio, a clinical-stage messenger RNA (mRNA) therapeutics company, will collaborate to develop a...
Image of a form with ticks to show MHRA guidance on coronavirus (COVID-19)

UPDATED: MHRA guidance on coronavirus (COVID-19)

The MHRA is producing guidance on coronavirus (COVID-19) for industry. The Medicines and Healthcare products Regulatory Agency (MHRA) is working closely with Department of Health...
Image of people sitting around a table to show Chloroquine and Hydroxychloroquine not licensed for coronavirus treatment

Chloroquine and Hydroxychloroquine not licensed for coronavirus treatment

The MHRA has released guidance saying that Chloroquine and Hydroxychloroquine are not licensed for coronavirus treatment. Recent media reports have suggested that chloroquine can protect...

Popular articles

Image of a hand with germs on it to show Roche COVID-19 test gets emergency FDA authorisation

FDA emergency authorisation for Roche’s COVID-19 test

Roche has announced that the U.S. Food and Drug Administration (FDA) has issued an Emergency Use Authorization (EUA) for its COVID-19 test, the cobas®...
Image of a scientist working at a lab desk to show Boost to COVID-19 vaccine and therapy research

Boost to COVID-19 vaccine and therapy research

COVID-19 vaccine and therapy research has been boosted by six new projects in rapid response. The six new studies into the novel coronavirus have...
Image of clipboards with medical papers,a stethoscope and pencil to show NICE guidelines on active management of patients with COVID-19

NICE guidelines on active management of patients with COVID-19

The National Institute for Health and Care Excellence (NICE) has published its first three rapid guidelines on the active management of patients with COVID-19...
graphic illustration of lungs to show UK and South Korea collaborate on severe asthma

New data on Symbicort as anti-inflammatory asthma reliever

New data from Novel START, an open-label trial designed to reflect real-world practice, has demonstrated the effectiveness of Symbicort Turbuhaler (budesonide/formoterol) as a potential...
Image of a man and woman pushing together two halves of an arrow to show Sanofi and Translate Bio collaborate on novel mRNA vaccine for COVID-19

Sanofi and Translate Bio collaborate on novel mRNA vaccine for COVID-19

Sanofi Pasteur, the vaccines global business unit of Sanofi, and Translate Bio, a clinical-stage messenger RNA (mRNA) therapeutics company, will collaborate to develop a...

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