MHRA calls for “right first time” approach to advertising

The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.

Marketing award for Schering-Plough

Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Partnerships

the selling route of choice for the NHS Creating partnerships with the NHS is a favoured route for selling. It involves finding out what...

Latest articles

Image of six test tubes containing different coloured liquids to show Clover and GSK collaborate on coronavirus vaccine candidate

Clover and GSK collaborate on coronavirus vaccine candidate

Clover Biopharmaceuticals, a China based global clinical-stage biotechnology company focused on developing novel and transformative biologic therapies, announced that it has entered into a...
image of pharmacy shelves full of medications to show NHS Discharge Medicines Service to help patients avoid hospital readmission

NHS Discharge Medicines Service to help patients avoid hospital readmission

From July, the NHS Discharge Medicines Service will come into action meaning hospitals will be able to refer patients who would benefit from extra...
Image of target with arrow in centre to show First patients receive gene therapy for blindness on NHS

First patients receive gene therapy for blindness on NHS

The first patients have begun gene therapy for blindness on the NHS as part of NHS Long Term Plan. Babies born with an inherited retinal...

Popular articles

Image of a rocket orbiting the Earth to show UK Life Science Opportunity Zones announced

UK Life Science Opportunity Zones announced

The Office for Life Sciences has announced six new locations that have been awarded the prestigious status of Life Science Opportunity Zone (LSOZ), helping...
Image of three people standing at a white board showing data to indicate First coronavirus clinical data published in The Lancet

First coronavirus clinical data published in The Lancet

The Lancet has published the first coronavirus clinical data from initial cases of the infection in China. The 2019 novel coronavirus (2019-nCoV) appears to cause...
Image of five people sitting around a desk with laptops and technology to show Pharma marketing authorisations, approvals and appraisals

Pharma marketing authorisations, approvals and appraisals

Pf rounds up this week's pharma marketing authorisations, approvals and appraisals, featuring news from the UK, EU, Japan and the USA. UK Kyowa Kirin International announced...
Image of six test tubes containing different coloured liquids to show Clover and GSK collaborate on coronavirus vaccine candidate

Clover and GSK collaborate on coronavirus vaccine candidate

Clover Biopharmaceuticals, a China based global clinical-stage biotechnology company focused on developing novel and transformative biologic therapies, announced that it has entered into a...

Market Access in practice: do you have a strategy?

This article is a little old... but if you're interested in Market Access we have plenty of new content: July 2018 Market Access Special Edition...

Subscribe

Sign up to receive your free UK subscription to Pf Magazine and our digital newsletters, for all the essential headlines, Jobs of the Week, and thought-provoking features.

Claim my free subscription