new GP contract

New standards launched to improve public involvement in research

New national standards to improve the quality of public involvement in research.

Old sales techniques are history and sales forces must adapt

Despite all the rhetoric about multichannel marketing, patient centricity and the inexorable rise of digital, the most effective sales channel is still standing ‘two...

How to concentrate sales efforts in the right place

Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...

Sales force awakens to boost ROI

Sales force awakens Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment.  Sales force effectiveness (SFE) is about...

The rise of digital marketing: pharma and social media

    Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting? Graeme Smith Managing Partner, Fortis Pharma Consulting The highly–regulated...

Marketing Focus: the shift from treatment to prevention

Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene Dr Graham Leask and Stewart Adkins...

Marketing Focus: helping modern marketeers to thrive

PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...

MHRA calls for “right first time” approach to advertising

The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.

Marketing award for Schering-Plough

Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

Latest articles

Reducing the time to market for new COVID-19 vaccines

Reducing time to market for new COVID-19 vaccines

With the target set to offer a COVID-19 vaccine to a further 17.7 million people in the next five priority groups - including all...
NHS gives women Human Papillomavirus Virus (HPV) home testing kits

NHS gives women Human Papillomavirus Virus (HPV) home testing kits

NHS England has announced that more than 31,000 women will be offered kits to carry out HPV self-sampling in the privacy and convenience of...
Tribunal upholds CMA decision on pharma collusion and £1.2m fine

Tribunal upholds CMA decision on pharma collusion and £1.2m fine

The Competition Appeal Tribunal has upheld the Competition and Markets Authority (CMA)’s finding that pharmaceutical firm Lexon broke competition law, dismissing Lexon’s appeal. Last year,...

Popular articles

Image of a scientist at their lab to show Study shows existing anti-parasitic drug kills coronavirus within 48 hours

Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
NHS prescription charge to increase from 1st April

NHS prescription charge to increase from 1 April 2021

The NHS prescription charge will increase to £9.35 per prescription item from 1 April 2021 in England, according to the Pharmaceutical Services Negotiating Committee...
NHS gives women Human Papillomavirus Virus (HPV) home testing kits

NHS gives women Human Papillomavirus Virus (HPV) home testing kits

NHS England has announced that more than 31,000 women will be offered kits to carry out HPV self-sampling in the privacy and convenience of...
Tribunal upholds CMA decision on pharma collusion and £1.2m fine

Tribunal upholds CMA decision on pharma collusion and £1.2m fine

The Competition Appeal Tribunal has upheld the Competition and Markets Authority (CMA)’s finding that pharmaceutical firm Lexon broke competition law, dismissing Lexon’s appeal. Last year,...

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