CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Partnerships

the selling route of choice for the NHS Creating partnerships with the NHS is a favoured route for selling. It involves finding out what...

Latest articles

Louise Skelton, Kathy Wadhams and Pf Awards 2017 host, Marcus Brigstocke: Kathy Wadhams, winner of the Clinical Nurse Pf Award 2017, on how a passion for her job and her patients make her work so rewarding.

Pf Award Winner 2017: Patients and passion make for rewarding work

Kathy Wadhams, winner of the Clinical Nurse Pf Award 2017, on how a passion for her job and her patients make her work so...
Climb mountain: Caroline Wilcher, Recruitment Director at Ashfield UK, explains how a succession planning strategy is essential to identify the leaders of the future within your business and create sustainable growth.

Identifying future leaders in your business

Caroline Wilcher, Recruitment Director at Ashfield UK, explains how a succession planning strategy is essential to identify the leaders of the future within your...
Darren Fergus: Darren Fergus is Managing Director, Sintetica Ltd, discuses a flat hierarchy, shared values and how trust matters to ensure that employees want to stay.

Darren Fergus talks why trust matters

Darren Fergus is Managing Director, Sintetica Ltd, discuses a flat hierarchy, shared values and how trust matters to ensure that employees want to stay. When...

Popular articles

Image of a man pumping air into a pund symbol to indicate drug firms admitting to colluding to keep up prices of antidepressants

Drug firms admit to colluding to keep up prices of antidepressants

Drug firms admit to colluding in order to keep up prices of antidepressants according to the Competition and Markets Authority (CMA). Two suppliers of the...
PM Society Digital Award Winners

PM Society Digital Award Winners 2019

Thursday 19th September saw the tenth PM Society Digital Awards take place at The Brewery in London. Around 500 guests sat down to dinner...
Licensing status of Avastin updated by MHRA

Licensing status of Avastin updated by MHRA

The licensing status of Avastin has been updated by the Medicines and Healthcare products Regulatory Agency (MHRA). The update concerns the licensing status of Avastin (bevacizumab)...
Head with clear cloud inside: Amit Shah, recently appointed Healthcare Development Manager with Scope Ophthalmics, on why he made the move into pharma.

Making a career move: Primary care to pharma

Amit Shah, recently appointed Healthcare Development Manager with Scope Ophthalmics, on why he made the move into pharma. What is your background? I’m a pharmacist by...

Does great brand planning make the difference?

As the hot summer days begin to fade behind us, thoughts start to turn towards next year. Teams are ramping up their planning activities...

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