The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Affective marketing with h:)mour

  Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...

Partners for success

“A successful marketing partnership can be the jewel in the crown of a company’s strategic plan. Such partnerships demand sustained commitment and effort from...

Devolved Nations – Making a difference to Sales Strategy?

PHARMACEUTICAL COMPANIES operating within the UK are now faced with the need to work within the four different healthcare systems operating within England, Scotland,...

Partnerships

the selling route of choice for the NHS Creating partnerships with the NHS is a favoured route for selling. It involves finding out what...

Latest articles

Oral health has been isolated from traditional healthcare and health policy for too long fuelling an oral health crisis according to a Lancet Series.

Big Sugar and neglect by global health community fuel oral health crisis 

Oral health has been isolated from traditional healthcare and health policy for too long, despite the major global public health burden of oral diseases,...
New statistics show decrease in animals used for R&D

New statistics show decrease in animals used for R&D

The Home Office has released its annual statistics on animals used in research in Great Britain. It shows 3.52 million procedures were carried out...
New insight into microRNA function has been published by scientists at the University of Eastern Finland and the University of Oxford.

New insight into microRNA function can give gene therapy a boost

New insight into microRNA function has been published by scientists at the University of Eastern Finland and the University of Oxford. They have shown that...

Popular articles

pain relief patch released by nurofen

Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...
NICE has approved a first-in-class gene silencing therapy for hereditary amyloidosis.

Gene silencing therapy for hereditary amyloidosis approved by NICE

NICE has approved a first-in-class gene silencing therapy for hereditary amyloidosis. RNA interference (RNAi) therapeutics company, Alnylam UK Limited has welcomed a decision from the...
Patients Know Best and HealthUnlocked sign partnership agreement to improve social wellbeing for patients.

Health tech partnership to boost social wellbeing

Patients Know Best (PKB) and HealthUnlocked have signed a partnership agreement with the aim of improving social wellbeing for patients. The partnership, which will see...
New insight into microRNA function has been published by scientists at the University of Eastern Finland and the University of Oxford.

New insight into microRNA function can give gene therapy a boost

New insight into microRNA function has been published by scientists at the University of Eastern Finland and the University of Oxford. They have shown that...
New statistics show decrease in animals used for R&D

New statistics show decrease in animals used for R&D

The Home Office has released its annual statistics on animals used in research in Great Britain. It shows 3.52 million procedures were carried out...