New standards launched to improve public involvement in research
New national standards to improve the quality of public involvement in research.
Old sales techniques are history and sales forces must adapt
Despite all the rhetoric about multichannel marketing, patient centricity and the inexorable rise of digital, the most effective sales channel is still standing ‘two...
How to concentrate sales efforts in the right place
Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...
Sales force awakens to boost ROI
Sales force awakens
Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment. Sales force effectiveness (SFE) is about...
The rise of digital marketing: pharma and social media
Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting?
Graeme Smith
Managing Partner, Fortis Pharma Consulting
The highly–regulated...
Marketing Focus: the shift from treatment to prevention
Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene
Dr Graham Leask and Stewart Adkins...
Marketing Focus: helping modern marketeers to thrive
PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...
MHRA calls for “right first time” approach to advertising
The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.
Marketing award for Schering-Plough
Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
Takeda campaign scoops marketing award
Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...
Latest articles
NICE approves ribociclib with fulvestrant for breast cancer
Patients to have a further drug combination option on Cancer Drugs Fund as NICE approves ribociclib with fulvestrant for breast cancer in draft guidance.
The positive...
New research highlights the relationship between sleep medication and dementia
New research presented at the Alzheimer’s Association International Conference (AAIC) 2019 in Los Angeles highlights the relationship between sleep medication and dementia. It examines the...
ViiV Healthcare to showcase innovation in HIV science
ViiV Healthcare has announced that 20 abstracts from its portfolio of late-stage pipeline and authorised HIV treatments will be presented at the 10th International...
Popular articles
ViiV Healthcare to showcase innovation in HIV science
ViiV Healthcare has announced that 20 abstracts from its portfolio of late-stage pipeline and authorised HIV treatments will be presented at the 10th International...
Nurofen launches a 24 hour ibuprofen pain relief patch
Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen. Despite body pain being among the most commonly...
Driving patient centricity in patient-facing programmes
How one company created a core proposition which puts the patient first in all the work it does. All companies within the healthcare sector...
New research highlights the relationship between sleep medication and dementia
New research presented at the Alzheimer’s Association International Conference (AAIC) 2019 in Los Angeles highlights the relationship between sleep medication and dementia. It examines the...
Engaging patients earlier in clinical development
Successful patient engagement is essential to the clinical development process. How can companies get it right? Patient and public engagement in clinical research means that...