A true omnichannel approach in pharma: Replicating retail

A true omnichannel approach in pharma: Replicating retail

What can pharma learn from retail when it comes to delivering a true omnichannel approach? What a year or so we’ve all had since the...
How pharma can enhance its digital presence

How pharma can enhance its digital presence

With COVID-19 accelerating online migration this year, the pharma industry has had to embrace online - and fast. Traditionally reliant on face-to-face communication and...
Image of a person with building blocks and pathways on their head to show Creativity not commercialism is needed in healthcare 

Creativity not commercialism is needed in healthcare 

Phil Blackmore discusses why creativity is more important than commercialism in healthcare marketing. In recent months there’s been a lot of talk about the evolution of...
Laptop emails: ABPI Code of Practice

ABPI Code and promotional emails

Dr Rina Newton, Managing Director of CompliMed, looks at the considerations relating to the ABPI Code of Practice and promotional emails. In the June issue...
Image of a mac and desk setup to show Pf Webinars: Shaping healthcare markets to serve real brand purpose

Pf Webinars: Shaping healthcare markets to serve real brand purpose

Pf's third FREE webinar in conjunction with Triducive and E4H focuses on shaping healthcare markets to serve real brand purpose. As healthcare markets are evolve...
Image of a person sitt9ing in front of numerous tech related icons. to show VR learning platform launched in response to COVID-19

VR learning platform launched in response to COVID-19

Onyx Health are to launch a new VR Learning Platform in response to COVID-19. The Interactive Learning Environment (ILE) is an online communication tool...
Image of a woman with headphones on a laptop to show Winning pharma brands: Changing the rules of a market

Winning pharma brands: Changing the rules of a market

Understanding the bigger questions that winning pharma brands ask to change the market and redefine the playing field. The global health emergency that we are...
Image of a laptop, phone, glasses, pen, ad, cup of coffee and person with their hand on the mouse to show Pf's new webinar series on Pharma and Integrated Care Systems: How to make your brand relevant

Pf Webinars: Pharma and Integrated Care Systems – How to make your brand relevant

Pf is proud to announce a new FREE webinar series with Triducive. The first webinar, focuses on pharma and integrated care systems. In this...
Business conversation: contracting market access activities

Why are life science companies contracting market access activities?

Sathyanarayanan Krishnamurthy, Vice President – Regulatory Operations at Freyr Solutions looks at contracting out market access activities and how this frees up life sciences...
Image of four people communicating via different mediums to depict mind the Generation Gap in pharma marketing

Mind the generation gap in pharma marketing and market research

Industry came together to explore the impact of the generation gap in pharma marketing and market research at BHBIA's summer event. Different generations have always...

Latest articles

NICE recommends Tagrisso for patients with early-stage lung cancer

NICE recommends Tagrisso for patients with early-stage lung cancer

Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
JCVI responds to Omicron variant and updates its guidance

JCVI responds to Omicron variant and updates its guidance

The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
EC grants marketing authorisation for breast cancer treatment Trodelvy

EC grants marketing authorisation for breast cancer treatment Trodelvy

The European Commission (EC) has granted marketing authorization for Gilead Sciences’ Trodelvy® (sacituzumab govitecan), as a monotherapy indicated for the treatment of adult patients with...

Popular articles

Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
pharmafield logo - pharma news

A CLASS DIVIDED – A LIFE CHANGING EXPERIMENT

What can your team learn about positive thinking from a schoolteacher in the 1970s and a world heavy weight champion? Ama Verdi-Ashton explains. It...
JCVI responds to Omicron variant and updates its guidance

JCVI responds to Omicron variant and updates its guidance

The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
NICE recommends Tagrisso for patients with early-stage lung cancer

NICE recommends Tagrisso for patients with early-stage lung cancer

Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
People standing in a lab in front of computer screens containing data to show Overcoming the challenges to making data FAIR in pharma

Sales excellence within a value-based promotional model

Forward thinking brand teams are developing a value-based promotional model to promote products in a way which is perceived as offering real differentiation In 2006,...

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