How to concentrate sales efforts in the right place
Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...
Sales force awakens to boost ROI
Sales force awakens
Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment. Sales force effectiveness (SFE) is about...
The rise of digital marketing: pharma and social media
Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting?
Graeme Smith
Managing Partner, Fortis Pharma Consulting
The highly–regulated...
Marketing Focus: the shift from treatment to prevention
Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene
Dr Graham Leask and Stewart Adkins...
Marketing Focus: helping modern marketeers to thrive
PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...
MHRA calls for “right first time” approach to advertising
The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.
Marketing award for Schering-Plough
Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
Takeda campaign scoops marketing award
Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...
The NHS and healthcare marketing
David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...
Affective marketing with h:)mour
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...
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Novo Nordisk presents oral semaglitude data at ENDO
Oral semaglutide 7 mg and 14 mg doses showed superior reductions in blood sugar and weight compared to sitagliptin at 26 weeks in data...
Pf Award Winners on the positive patient outcomes that come from working together
The winners of the Joint Working Pf Award 2018, Senior Coloplast Care Nurse Ruth Christer and NHS Partnership Manager, Coloplast, Jonathan Walker, on the...
Detecting and managing atrial fibrillation
The ‘Podiatry and Atrial Fibrillation – Save a life, stop a stroke’ webinar was created to improve the detection and management of atrial fibrillation,...
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Detecting and managing atrial fibrillation
The ‘Podiatry and Atrial Fibrillation – Save a life, stop a stroke’ webinar was created to improve the detection and management of atrial fibrillation,...
Samsung Bioepis announces three-year follow-up data for biosimilar ONTRUZANT® (trastuzumab)
Samsung Bioepis announces three-year follow-up data for biosimilar ONTRUZANT® (trastuzumab) in early or locally advanced HER2-positive breast cancer. Samsung Bioepis has announced the findings of...
The future of genomics and precision medicine
How is the use of genomics data enhancing our medical understanding and what does this mean for the future of precision medicine? Genomics is one of...
Novo Nordisk presents oral semaglitude data at ENDO
Oral semaglutide 7 mg and 14 mg doses showed superior reductions in blood sugar and weight compared to sitagliptin at 26 weeks in data...
Addressing the skills shortage in life sciences
How can collaboration help to fill the skills shortage gap to ensure that the UK can compete in the global future of life sciences? The...