Old sales techniques are history and sales forces must adapt

Despite all the rhetoric about multichannel marketing, patient centricity and the inexorable rise of digital, the most effective sales channel is still standing ‘two...

How to concentrate sales efforts in the right place

Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...

Sales force awakens to boost ROI

Sales force awakens Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment.  Sales force effectiveness (SFE) is about...

The rise of digital marketing: pharma and social media

    Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting? Graeme Smith Managing Partner, Fortis Pharma Consulting The highly–regulated...

Marketing Focus: the shift from treatment to prevention

Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene Dr Graham Leask and Stewart Adkins...

Marketing Focus: helping modern marketeers to thrive

PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...

MHRA calls for “right first time” approach to advertising

The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.

Marketing award for Schering-Plough

Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
CDMO Sterling Pharma Solutions has received a Queen’s Award

Takeda campaign scoops marketing award

Takeda scored a double achievement at this year’s Pharmaceutical Marketing Excellence Awards (PMEA) by winning the Marketing Campaign of the Year award and being...

The NHS and healthcare marketing

David Thorp, Director of Research and Professional Development at the Chartered Institute of Marketing, describes how healthcare marketers can help NHS trusts to achieve...

Latest articles

GSK has announced changes to its sales representative incentive programme for representatives in certain countries

Changes to GSK sales representative incentive programme

GSK has announced changes to its sales representative incentive programme for representatives in certain countries. These changes reflect the growing shift in GSK’s portfolio...
UK's first free mental health app has gone live

Peer-to-peer mental health support app goes live

The UK's first free peer-to-peer mental health support app, 'Unmasked', has gone live after a period of extensive testing. The brainchild of three Yorkshiremen, Logan...
illegal market sharing over anti-nausea tablets

Drug firms accused of illegal market sharing over anti-nausea tablets

The Competitions and Markets Authority (CMA) has accused four pharmaceutical companies of illegal market sharing over anti-nausea tablets. The CMA has provisionally found that the pharmaceutical...

Popular articles

UK's first free mental health app has gone live

Peer-to-peer mental health support app goes live

The UK's first free peer-to-peer mental health support app, 'Unmasked', has gone live after a period of extensive testing. The brainchild of three Yorkshiremen, Logan...
NICE issues final guidance for Tegsedi ®▼

NICE issues final guidance for Tegsedi ®▼

Akcea Therapeutics UK Ltd, an affiliate of Akcea Therapeutics, Inc announced that the National Institute for Health and Care Excellence (NICE) has published its...
pain relief patch released by nurofen

Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...
GSK has announced changes to its sales representative incentive programme for representatives in certain countries

Changes to GSK sales representative incentive programme

GSK has announced changes to its sales representative incentive programme for representatives in certain countries. These changes reflect the growing shift in GSK’s portfolio...
Wasdell Group announces acquisition of Honeywood Limited

Wasdell Group expands portfolio with Honeywood acquisition

The Wasdell Group (Wasdell), a leading outsourcing partner for companies in the pharmaceutical industry, has announced its acquisition of Honeywood Limited, a specialist manufacturer...