Image of a laptop, phone, glasses, pen, ad, cup of coffee and person with their hand on the mouse to show Pf's new webinar series on Pharma and Integrated Care Systems: How to make your brand relevant

Pf Webinars: Pharma and Integrated Care Systems – How to make your brand relevant

Pf is proud to announce a new FREE webinar series with Triducive. The first webinar, focuses on pharma and integrated care systems. In this...
Business conversation: contracting market access activities

Why are life science companies contracting market access activities?

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Mind the generation gap in pharma marketing and market research

Industry came together to explore the impact of the generation gap in pharma marketing and market research at BHBIA's summer event. Different generations have always...
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PM Society Digital Award Winners 2019

Thursday 19th September saw the tenth PM Society Digital Awards take place at The Brewery in London. Around 500 guests sat down to dinner...
Magnus Franzen on customer experience management

The art of customer experience management (CXM)

Magnus Franzen explains why customer experience management is essential to delivering what your customers need. Customer experience management (CXM) is both a discipline and a philosophy. “ACROSS...
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The key to engaging healthcare professionals effectively

Hank Sczerba on how to understand healthcare professionals in order to target them more effectively Tell me about yourself and what you do? I am Head...
Thinking outside of the box: sales insight using AI

Improve your sales insight using AI

Will 2019 be the year in which pharma sales and marketing teams use augmented intelligence to successfully exploit infinite data? Buzz Lightyear made his first...
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The impact of Brexit on the regulatory and marketing landscape

Brexit-related change will define the European pharmaceutical and healthcare sector in 2019, both in terms of how drug products are regulated and how they...
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HFMA’s Chris Calkin on how the money in the NHS system works

How does the money flow through the NHS? Here’s the inside intelligence. The complicated structure of the NHS is often impenetrable, even to those who...
new GP contract

New standards launched to improve public involvement in research

New national standards to improve the quality of public involvement in research.

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