Magnus Franzen on customer experience management

The art of customer experience management (CXM)

Magnus Franzen explains why customer experience management is essential to delivering what your customers need. Customer experience management (CXM) is both a discipline and a philosophy. “ACROSS...
Image of target with people holding arrows and graphs in the background to show New research initiative to tackle multimorbidity - applications required

The key to engaging healthcare professionals effectively

Hank Sczerba on how to understand healthcare professionals in order to target them more effectively Tell me about yourself and what you do? I am Head...
Thinking outside of the box: sales insight using AI

Improve your sales insight using AI

Will 2019 be the year in which pharma sales and marketing teams use augmented intelligence to successfully exploit infinite data? Buzz Lightyear made his first...
Pill packet uk popped out. The impact of Brexit on the regulatory and marketing landscape

The impact of Brexit on the regulatory and marketing landscape

Brexit-related change will define the European pharmaceutical and healthcare sector in 2019, both in terms of how drug products are regulated and how they...
Graphic illustration of hand putting pound coin into moneybox with heart and cross on outside with two pills lying next to it to show NHS financial management and sustainability

HFMA’s Chris Calkin on how the money in the NHS system works

How does the money flow through the NHS? Here’s the inside intelligence. The complicated structure of the NHS is often impenetrable, even to those who...
new GP contract

New standards launched to improve public involvement in research

New national standards to improve the quality of public involvement in research.

Old sales techniques are history and sales forces must adapt

Despite all the rhetoric about multichannel marketing, patient centricity and the inexorable rise of digital, the most effective sales channel is still standing ‘two...

How to concentrate sales efforts in the right place

Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...

Sales force awakens to boost ROI

Sales force awakens Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment.  Sales force effectiveness (SFE) is about...

The rise of digital marketing: pharma and social media

    Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting? Graeme Smith Managing Partner, Fortis Pharma Consulting The highly–regulated...

Latest articles

Image of a rocket launching from a laptop keyboard to show Pf Webinars: Adopting Agile for more effective cross-functional marketing teamwork

Pf Webinar: Adopting Agile in pharma for more effective cross-functional marketing teamwork

Pf is proud to announce the second instalment of the FREE webinar series with Triducive. This webinar focuses on Agile and how it can...
Doctor writing notes to show New Patient Recruitment Centres for late-phase clinical research

New Patient Recruitment Centres for late-phase clinical research

NHS patients will benefit from easier access to clinical research opportunities, following a £7m government investment to launch five new regional Patient Recruitment Centres...
woman undergoing breast investigation to show NICE recommends new triple negative breast cancer treatment

NICE recommends new triple negative breast cancer treatment

Draft guidance published today by the National Institute for Health and Care Excellence (NICE) recommends Roche's Tecentriq®▼ (atezolizumab) for treating people with a type...

Popular articles

Image of a scientist at their lab to show Study shows existing anti-parasitic drug kills coronavirus within 48 hours

Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...
Image of a surgeon putting on PPE to how NHS roadmap to safely bring back routine operations during COVID-19

NHS roadmap to safely bring back routine operations during COVID-19

Health leaders have set out a series of measures to help local hospitals plan to increase routine operations and treatment, while keeping the necessary...
Image of a syringe injecting coronavirus to show Roche develops new COVID-19 antibody test

Roche develops new COVID-19 antibody test

Roche has announced the development and upcoming launch of a new COVID-19 antibody test. Its Elecsys® Anti-SARS-CoV-2 serology test will detect antibodies in people...
Image of a hand holding a torch to show Kate Bingham appointed Chair of UK Vaccine Taskforce

Kate Bingham appointed Chair of UK Vaccine Taskforce

Kate Bingham has been appointed Chair of the UK’s Vaccine Taskforce – the group set up by the Government’s Chief Scientific Adviser, Deputy Chief...
Image of a medical professional in PPE with medical equipment to show BIVDA comments on Roche COVID-19 antibody test authorisation in England

BIVDA comments on Roche COVID-19 antibody test authorisation

The British In Vitro Diagnostics Association (BIVDA) has commented on the Roche COVID-19 antibody test authorisation by Public Health England. BIVDA is delighted to see...

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