Thinking outside of the box: sales insight using AI

Improve your sales insight using AI

Will 2019 be the year in which pharma sales and marketing teams use augmented intelligence to successfully exploit infinite data? Buzz Lightyear made his first...
Pill packet uk popped out. The impact of Brexit on the regulatory and marketing landscape

The impact of Brexit on the regulatory and marketing landscape

Brexit-related change will define the European pharmaceutical and healthcare sector in 2019, both in terms of how drug products are regulated and how they...
Graphic illustration of hand putting pound coin into moneybox with heart and cross on outside with two pills lying next to it to show NHS financial management and sustainability

HFMA’s Chris Calkin on how the money in the NHS system works

How does the money flow through the NHS? Here’s the inside intelligence. The complicated structure of the NHS is often impenetrable, even to those who...
new GP contract

New standards launched to improve public involvement in research

New national standards to improve the quality of public involvement in research.

Old sales techniques are history and sales forces must adapt

Despite all the rhetoric about multichannel marketing, patient centricity and the inexorable rise of digital, the most effective sales channel is still standing ‘two...

How to concentrate sales efforts in the right place

Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...

Sales force awakens to boost ROI

Sales force awakens Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment.  Sales force effectiveness (SFE) is about...

The rise of digital marketing: pharma and social media

    Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting? Graeme Smith Managing Partner, Fortis Pharma Consulting The highly–regulated...

Marketing Focus: the shift from treatment to prevention

Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene Dr Graham Leask and Stewart Adkins...

Marketing Focus: helping modern marketeers to thrive

PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...

Latest articles

Image of medical chart, calculator, glasses and clipboard to show NHS England fails to meet life-saving rare disease commitment

NHS England fails to meet life-saving rare disease commitment

This Rare Disease Day, the Genetic Alliance calls on NHS England after it fails to meet its life-saving rare disease commitment. Two years ago, NHS...
Image of a selection of medication pots and packs with scientists and patients to show Pharma approvals and appraisals summary

Pharma approvals and appraisals summary

This week's Pf pharma approvals and appraisals summary includes Roche, Celgene, GSK and Innoviva, Takeda, Novartis and Seqirus. UK NICE has published draft guidance that does...
Cancer Research UK Accelerator Awards programme provides 5 years of funding for international projects

European partnerships invest £27.4m to accelerate cancer research

Cancer Research UK and its European partners, Fondazione AIRC and Asociación Española Contra el Cáncer (AECC), are to invest £27.4 million into seven new...

Popular articles

Image of six test tubes containing different coloured liquids to show Clover and GSK collaborate on coronavirus vaccine candidate

Clover and GSK collaborate on coronavirus vaccine candidate

Clover Biopharmaceuticals, a China based global clinical-stage biotechnology company focused on developing novel and transformative biologic therapies, announced that it has entered into a...
Cancer Research UK Accelerator Awards programme provides 5 years of funding for international projects

European partnerships invest £27.4m to accelerate cancer research

Cancer Research UK and its European partners, Fondazione AIRC and Asociación Española Contra el Cáncer (AECC), are to invest £27.4 million into seven new...
antiseptic not antibiotic should be prescribed for impetigo

New coronavirus guidelines for pharmacists

The International Pharmaceutical Federation (FIP) has issued new international coronavirus guidelines for pharmacists covering how they should deal with the latest coronavirus outbreak. The roles...
Image of a selection of medication pots and packs with scientists and patients to show Pharma approvals and appraisals summary

Pharma approvals and appraisals summary

This week's Pf pharma approvals and appraisals summary includes Roche, Celgene, GSK and Innoviva, Takeda, Novartis and Seqirus. UK NICE has published draft guidance that does...
Image of three people standing at a white board showing data to indicate First coronavirus clinical data published in The Lancet

First coronavirus clinical data published in The Lancet

The Lancet has published the first coronavirus clinical data from initial cases of the infection in China. The 2019 novel coronavirus (2019-nCoV) appears to cause...

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