HFMA’s Chris Calkin on how the money in the NHS system works
How does the money flow through the NHS? Here’s the inside intelligence.
The complicated structure of the NHS is often impenetrable, even to those who...
New standards launched to improve public involvement in research
New national standards to improve the quality of public involvement in research.
Old sales techniques are history and sales forces must adapt
Despite all the rhetoric about multichannel marketing, patient centricity and the inexorable rise of digital, the most effective sales channel is still standing ‘two...
How to concentrate sales efforts in the right place
Right place, right time In part two of a series looking at the effective use of data, Dr Graham Leask addresses how to concentrate sales...
Sales force awakens to boost ROI
Sales force awakens
Karen Bell, Director of Business Development at Ashfield Commercial and Clinical UK, on maximising return on investment. Sales force effectiveness (SFE) is about...
The rise of digital marketing: pharma and social media
Social media is a prerequisite for most businesses, but how has the historically reticent pharma industry been adapting?
Graeme Smith
Managing Partner, Fortis Pharma Consulting
The highly–regulated...
Marketing Focus: the shift from treatment to prevention
Read part one of Setting the scene in the June edition of Pf Magazine here. PART TWO: Setting the scene
Dr Graham Leask and Stewart Adkins...
Marketing Focus: helping modern marketeers to thrive
PART ONE: Setting the scene Introducing a new series of ‘Marketing Focus’ articles, helping modern marketeers to thrive in the changing healthcare environment. In the first...
MHRA calls for “right first time” approach to advertising
The MHRA is to take steps to protect against misleading medicines advertising messages as some breaches in regulations were exposed in a new report.
Marketing award for Schering-Plough
Schering-Plough has achieved success at this year’s UK Marketing Excellence Awards, receiving the award for best medical supplier. The company fought off competition from 3M...
Latest articles
Janssen announces new Stelara® data for ulcerative colitis
The Janssen Pharmaceutical Companies of Johnson & Johnson has announced new two-year data from the long-term extension of the Phase 3 UNIFI study, demonstrating...
MHRA senior appointments
The Medicines and Healthcare products Regulatory Agency (MHRA) is welcoming two directors. The MHRA senior appointments have now taken up their posts. Graeme Tunbridge has...
Pharmacist jailed for NHS fraud
The director of a family chain of high street pharmacies in South Wales has been sentenced to 16 months’ imprisonment for NHS fraud. He...
Popular articles
Consumers at risk of buying fake pharmaceutical products
60% of online search results for pharmaceutical drug leads to fakes putting consumers at risk of buying fake pharmaceutical products. Google and other search engines...
Nurofen launches a 24 hour ibuprofen pain relief patch
Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen. Despite body pain being among the most commonly...
Bladder Health UK: Living positively with bladder illness
Susannah Fraser is Communication and Media Manager at Bladder Health UK. Bladder Health UK is working with the public, healthcare professionals and industry to...
Pharmacist jailed for NHS fraud
The director of a family chain of high street pharmacies in South Wales has been sentenced to 16 months’ imprisonment for NHS fraud. He...
Market Access in practice: do you have a strategy?
This article is a little old... but if you're interested in Market Access we have plenty of new content: July 2018 Market Access Special Edition...