A true omnichannel approach in pharma: Replicating retail
What can pharma learn from retail when it comes to delivering a true omnichannel approach?
What a year or so we’ve all had since the...
How pharma can enhance its digital presence
With COVID-19 accelerating online migration this year, the pharma industry has had to embrace online - and fast. Traditionally reliant on face-to-face communication and...
Creativity not commercialism is needed in healthcare
Phil Blackmore discusses why creativity is more important than commercialism in healthcare marketing. In recent months there’s been a lot of talk about the evolution of...
ABPI Code and promotional emails
Dr Rina Newton, Managing Director of CompliMed, looks at the considerations relating to the ABPI Code of Practice and promotional emails. In the June issue...
Pf Webinars: Shaping healthcare markets to serve real brand purpose
Pf's third FREE webinar in conjunction with Triducive and E4H focuses on shaping healthcare markets to serve real brand purpose. As healthcare markets are evolve...
VR learning platform launched in response to COVID-19
Onyx Health are to launch a new VR Learning Platform in response to COVID-19. The Interactive Learning Environment (ILE) is an online communication tool...
Winning pharma brands: Changing the rules of a market
Understanding the bigger questions that winning pharma brands ask to change the market and redefine the playing field. The global health emergency that we are...
Pf Webinars: Pharma and Integrated Care Systems – How to make your brand relevant
Pf is proud to announce a new FREE webinar series with Triducive. The first webinar, focuses on pharma and integrated care systems. In this...
Why are life science companies contracting market access activities?
Sathyanarayanan Krishnamurthy, Vice President – Regulatory Operations at Freyr Solutions looks at contracting out market access activities and how this frees up life sciences...
Mind the generation gap in pharma marketing and market research
Industry came together to explore the impact of the generation gap in pharma marketing and market research at BHBIA's summer event. Different generations have always...
Latest articles
NICE recommends Tagrisso for patients with early-stage lung cancer
Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
JCVI responds to Omicron variant and updates its guidance
The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
EC grants marketing authorisation for breast cancer treatment Trodelvy
The European Commission (EC) has granted marketing authorization for Gilead Sciences’ Trodelvy® (sacituzumab govitecan), as a monotherapy indicated for the treatment of adult patients with...
Popular articles
New Normal, New Thinking: Life Post COVID-19
New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
A CLASS DIVIDED – A LIFE CHANGING EXPERIMENT
What can your team learn about positive thinking from a schoolteacher in the 1970s and a world heavy weight champion? Ama Verdi-Ashton explains. It...
JCVI responds to Omicron variant and updates its guidance
The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
NICE recommends Tagrisso for patients with early-stage lung cancer
Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
Sales excellence within a value-based promotional model
Forward thinking brand teams are developing a value-based promotional model to promote products in a way which is perceived as offering real differentiation In 2006,...