How National Patient Recruitment Centres will aid clinical research

How National Patient Recruitment Centres will aid clinical research

New National Patient Recruitment Centres (NPRCs) are set to provide opportunities for local patients to be involved with invaluable clinical research studies and trials....
NHS Reset report - diving into the detail

NHS Reset report – diving into the detail

COVID-19 has exacerbated many of the health and care services’ pre-existing challenges. But it has also shown what teams can achieve when they have...
AF Toolkit to tackle avoidable strokes

AF Toolkit to tackle avoidable strokes

With approximately 15,000 people a year being admitted to hospital following an atrial fibrillation (AF) related stroke, the AHSN Network launched the AF Toolkit...
Is your sales force effective, post-pandemic?

Is your sales force effective, post-pandemic?

Kevin Lennon, Business Unit Director, Star OUTiCO, has over 17 years of industry experience, with a demonstrated history of leading teams to effectively operate...
Guide to pharma e-detailing

Guide to pharma e-detailing

Mehrnaz Campbell, Founding Director of Cheemia and Lindsey Brookes, an E-Detailing Consultant for Cheemia look how the COVID-19 pandemic has moved a large proportion...
How has Covid-19 affected how sales professionals engage with their customers?

How sales professionals can engage with their customers during COVID-19

The impact of COVID-19 has affected how sales professionals engage with customers. What does the way forward look like? Richard Gray and Stephen Dempster...
Current trends in compliance

Current trends in compliance

The COVID-19 pandemic has taught us many lessons, but are we missing an age-old one that we all need to learn and act upon?...
Image of a laptop with medication, health charts and other symbols to show AstraZeneca to showcase new data on type-2 diabetes and cardiorenal complications

How advances are changing the standard of care for patients with spinal muscular atrophy

This August is Spinal Muscular Atrophy (SMA) Awareness Month. It’s the perfect time to celebrate recent advances in treatment of this rare condition, which...
Woman holding swab: COVID-19 pandemic

COVID-19: Pharma on the frontline

Pharma stepped up to support the NHS, the country and the World during the COVID-19 pandemic. Pf brings you some examples of pharma on...
Woman itching skin: Psoriasis skin condition

Getting under the skin of psoriasis

Psoriasis affects around 2% of the population. Although seen as a skin condition, it is an immune condition which can have a physical and...

Latest articles

NICE recommends Tagrisso for patients with early-stage lung cancer

NICE recommends Tagrisso for patients with early-stage lung cancer

Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
JCVI responds to Omicron variant and updates its guidance

JCVI responds to Omicron variant and updates its guidance

The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
EC grants marketing authorisation for breast cancer treatment Trodelvy

EC grants marketing authorisation for breast cancer treatment Trodelvy

The European Commission (EC) has granted marketing authorization for Gilead Sciences’ Trodelvy® (sacituzumab govitecan), as a monotherapy indicated for the treatment of adult patients with...

Popular articles

Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
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A CLASS DIVIDED – A LIFE CHANGING EXPERIMENT

What can your team learn about positive thinking from a schoolteacher in the 1970s and a world heavy weight champion? Ama Verdi-Ashton explains. It...
NICE recommends Tagrisso for patients with early-stage lung cancer

NICE recommends Tagrisso for patients with early-stage lung cancer

Following a positive final recommendation from the National Institute for Health and Care Excellence (NICE), AstraZeneca’s Tagrisso (osimertinib) is now available as an adjuvant...
JCVI responds to Omicron variant and updates its guidance

JCVI responds to Omicron variant and updates its guidance

The Joint Committee on Vaccination and Immunisation (JCVI) has responded to the emergence of the Omicron variant and updated its guidance, with immediate effect. A...
Image of a number of blocks and levels with different icons including magnifying glass, target, steps and graphs to show Coronavirus clinical research brought together in free information centre

Understanding the role of the MSL

Helen Kane surveyed more than 200 medical science liaisons (MSLs) to understand more about their current in-role reality. She gave Pf Magazine exclusive access...

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