Image of a padlock with a neurone on it to show Complex and challenging: Unlocking motor neurone disease

Complex and challenging: Unlocking motor neurone disease

Motor neurone disease is a complex condition making the search for treatments a challenge, but work is ongoing to improve people’s lives. Motor neurone disease...
Image of a woman with a long reel of paper to show Getting focused: understanding your local integrated care system

Getting focused on your local integrated care system

It’s essential that pharma professionals have a detailed understanding of their local Integrated Care System (ICS) to best focus their time in the new...
Image of a lightbulb emerging from a box to show It's all in the mind(set): digital transformation in pharma

It’s all in the mind(set): digital transformation in pharma

The importance of mindset and company culture to enable digital transformation in pharma. Top 5 Takeaways Start with defining and understanding the traditional roadblocks of...
Image of the article Reputation control: changing perceptions of pharma

Reputation control: changing perceptions of pharma

Amanda Barrel investigates pharma’s reputation, self-regulation, compliance and how pharma can change perceptions of the work it does. Top 5 Takeaways 1 Only 57% of people...
Image of article What’s the point…of difference? Partnership working pharma and the NHS

What’s the point…of difference? Partnership working pharma and the NHS

  Barriers to partnership working are breaking, it’s time for pharma to build on its differences to be more than a supplier. James Roach and...
Image of article Looking for a breakthrough in Parkinson’s research

Looking for a breakthrough in Parkinson’s research

Will recent investments and developments offer hope for people living with Parkinson’s? Pf explores the condition and work happening to find a breakthrough in...
Image of the article The missing piece: a reasoned approach to key account excellence

The missing piece: A reasoned approach to key account excellence

Sarah Taylor at Rubica Change & Analytics makes the case for a reasoned approach to key account excellence. Top 5 Takeaways Key account excellence involves...
Image pf the Pf Magazine article on using big data for smart health communities

Using big data for smart health communities

Jorge Armanet, Chief Executive and Co-founder of HealthUnlocked, discusses the big change that self-care technologies are bringing to healthcare, using big data for smart...
Image of the Dynamic Connection: Leveraging data for better patient outcomes article in Pf Magazine

Leveraging data for better patient outcomes

Leveraging data for better patient outcomes. Chris Moore, President at Veeva Systems discusses how a connected and collaborative healthcare ecosystem will drive innovation and...
Image of the article The challenges of digital health - pharma and heath working together in Pf Magazine

Reality check: The challenges of digital health

Hassan Chaudhury, Digital Health Lead, Healthcare UK, Department for International Trade, looks at the challenges of digital health and why pharma should bet big...

Latest articles

ViiV Healthcare's long-acting injectable HIV treatment authorised in EU

The first self-administered B-cell therapy for patients with relapsing forms of MS

Novartis receives European and UK licence for Kesimpta®▼(ofatumumab) Ofatumumab is a self-administered targeted B-cell depleting treatment option for adult patients living with relapsing forms of...
MHRA new advice on possible link between COVID-19 Vaccine AstraZeneca and blood clots

MHRA new advice on possible link between COVID-19 Vaccine AstraZeneca and blood clots

The benefits of vaccination continue to outweigh any risks but the MHRA advises careful consideration be given to people who are at higher risk...
Image of a participant being injected with breast cancer treatment

Thousands of patients set to benefit from five-minute breast cancer treatment

An injection that cuts the amount of time breast cancer patients spend in hospital from two and a half hours to as little as...

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Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
ViiV Healthcare's long-acting injectable HIV treatment authorised in EU

The first self-administered B-cell therapy for patients with relapsing forms of MS

Novartis receives European and UK licence for Kesimpta®▼(ofatumumab) Ofatumumab is a self-administered targeted B-cell depleting treatment option for adult patients living with relapsing forms of...
MHRA new advice on possible link between COVID-19 Vaccine AstraZeneca and blood clots

MHRA new advice on possible link between COVID-19 Vaccine AstraZeneca and blood clots

The benefits of vaccination continue to outweigh any risks but the MHRA advises careful consideration be given to people who are at higher risk...
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Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...
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Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...

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