Tony Cox author of Digital tools help pharma to create compelling propositions

Digital tools help pharma to create compelling propositions

When pharma companies first began to introduce digital tools and strategies into the marketing mix, they relied heavily on e-details, which simply enabled them...
Paul Simon author of The key issues influencing traditional sales force structure

The key issues influencing traditional sales force structure

Paul Simpson, Head of Contract Sales and Medical Solutions at IQVIA, explores the key issues impacting and influencing the traditional sales force structure. Aside from...
Man taking stars from the EU flag to demonstrate the brexit life sciences brain drain

The impact of Brexit & EMA relocation on pharma

With the European Medicines Agency (EMA) relocating to Amsterdam before 29 March 2019, Pf sought the views of industry leaders to discuss the impact of Brexit...

The Pf Power List: Who is shaping the pharma & healthcare sector?

Pf Power List. Our industry is moving: rapid medical advancement, an ever-changing NHS and the evolution of digital health are combining to transform pharma...

How will the NHS’s evolution towards integrated care unfold?

Triducive’s Tim Warren explores how pharma can succeed within the newly emerging integrated commissioning landscape. As Prime Minister Theresa May promises £20 billion more funding...

Segmentation: The hidden source of commercial success in a multi-channel world?

Multichannel has been a hot topic in pharma for many years, specifically the quest for the right integrated customer engagement model.  The focus has been...

Brands by numbers: Launch excellence in an increasingly specialised world

As the focus turns to specialist therapy areas and competition increases, achieving a successful launch is becoming even more challenging.

Implementing the national brand strategy at local level

National brand messages for general biological medicines must be tailored to patients and clinicians at a local level, and dovetailed with the needs, priorities...

How to harness the power of data for brand planning

Brand planning: Getting general biological brands established in a fast changing and cash-strapped NHS requires deep customer insight and a strong evidence-based strategy that will...

What does multichannel marketing mean in reality?

How do we develop a multichannel go-to-market plan and move from marketing speak to effective marketing deployment? Multichannel marketing in the pharmaceutical commercial mix is...

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Cancer research to tackle Cancer Research UK is funding three major new international research initiatives on the microbiome, chronic inflammation and why some cancers are specific to certain tissues and not others to tackle global cancer challenges.

Cancer Research UK tackles global cancer challenges with new funding

Cancer Research UK is funding three major new international research initiatives on the microbiome, chronic inflammation and why some cancers are specific to certain...
Digital CBT for children with mild depression approved by NIC

NICE recommends digital CBT for children with mild depression

NICE has recommended digital CBT for children and young people with mild depression as a first-line treatment. Digital cognitive behavioural therapy is delivered on mobile phones,...
Launch of GP Connect

The launch of GP Connect kicks off in Leeds

NHS Digital has taken a major step on the road to ensuring clinicians have access to patients’ GP records right across Leeds with the...