Building blocks: Building trust with sales representatives

Building trust in health with sales representatives

Paul Terry explores how the sales representative is best placed to build trust with the health sector, and how industry needs to adapt to...
Dr Lucy McKay ‘Dare to think rare’.

Dare to think rare

Dr Lucy McKay is Chief Executive of Medics4RareDiseases, a UK registered charity which is driving attitude change towards rare diseases in the medical profession...
Rina Newton on Agencies and the ABPI code of practice

Agencies and the ABPI code of practice

Rina Newton shares her top tips for ensuring agencies comply with the ABPI Code of Practice. Agencies are engaged by pharmaceutical companies because the expertise...
Dan Davies is Business Unit Director for Speciality Care at Kyowa Kirin, entering and sponsoring the Pf Awards.

Stand up and be proud: Kyowa Kirin and the Pf Awards

Dan Davies shares Kyowa Kirin’s motivation for entering and sponsoring the Pf Awards. What is Kyowa Kirin? Kyowa Kirin is a highly successful and rapidly growing...
meeting around a table: A guide to implementing Agile in pharma

A guide to implementing Agile in pharma

Following his article on Agile and its role in addressing pharma’s productivity problems, Neil Osmond shares his guide to implementing Agile in pharma. If you’ve...
Image of person talking to a doctor on a mobile phone to show Video link GP appointments using state-of-the-art diagnostic technology in practice

Developing product and patient centric services

What are the trends shaping the successful delivery of patient centric services? The pharmaceutical industry is evolving rapidly and as times change, so do the...
graphic of handshake with couple signing a contract in background to depict Bayer and Exscientia collaborate on AI in cardiovascular and oncology drug discovery

Collaboration is the key to innovation in pharma

Enterprise Europe Network explains how collaboration is the key to innovation in pharma and how businesses should collaborate to grow. Successful business in the pharmaceutical...
People standing in a lab in front of computer screens containing data to show Overcoming the challenges to making data FAIR in pharma

Back on track – what’s next for ISO IDMP?

A series of delays may have sapped momentum, but it was never in doubt that the European Medicines Agency would deliver ISO IDMP. Now,...

How can the NHS deliver patient centric care?

‘Patient centricity’, the process of designing a service or solution around a patient’s wants, needs and preferences, is a key aspiration for the NHS....
Neil MacDonald NHS and pharma in diabetes

Working together: NHS and pharma in diabetes

Neil MacDonald, Area Healthcare Lead for MSD in North and East Scotland, on the Pf Award-winning real time data-led joint working project involving the Scottish...

Latest articles

People sitting around a desk with laptops and tablets to show Pharma drug approvals round-up: UK, Europe, US

What’s been authorised? UK, Europe, US drug approvals

Pf summarises the UK, Europe and US drug approvals from 20 - 24 Jan 2020. UK The National Institute for Health and Care Excellence published draft...
hands holding smart phones to show Digital interventions for behaviour change

Digital interventions for behaviour change

New NICE guidance looks at digital interventions for behaviour change and suggests that these interventions such as apps, wearable devices and online programmes and...
image of red and blue heart on purple background to show Acute aortic dissection is a 'ticking time bomb'

Acute aortic dissection is a ‘ticking time bomb’

Safety body calls for earlier recognition of ‘ticking time bomb’ aortic dissection to prevent deaths as its new report reveals that up to half...

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pain relief patch released by nurofen

Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...
People sitting around a desk with laptops and tablets to show Pharma drug approvals round-up: UK, Europe, US

What’s been authorised? UK, Europe, US drug approvals

Pf summarises the UK, Europe and US drug approvals from 20 - 24 Jan 2020. UK The National Institute for Health and Care Excellence published draft...
black and white photo of Craig Bradley to show Key publications to impact the UK access environment in 2020

Key publications to impact the UK access environment in 2020

Craig Bradley, Commercial Lead Rare GI at Takeda, PM Society Chair & PM Society Market Access Interest Group Lead, looks at key publications to...
Illustration of people meeting at a table that looks like a pill to show Tiofarma admits illegal role in fludrocortisone anti-competitive agreement

Tiofarma admits illegal role in fludrocortisone anti-competitive agreement

Tiofarma has admitted that it took part in a fludrocortisone anti-competitive agreement that resulted in significant price hikes for the essential medicine. This means that...
image of red and blue heart on purple background to show Acute aortic dissection is a 'ticking time bomb'

Acute aortic dissection is a ‘ticking time bomb’

Safety body calls for earlier recognition of ‘ticking time bomb’ aortic dissection to prevent deaths as its new report reveals that up to half...

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