Image of the article The missing piece: a reasoned approach to key account excellence

The missing piece: A reasoned approach to key account excellence

Sarah Taylor at Rubica Change & Analytics makes the case for a reasoned approach to key account excellence. Top 5 Takeaways Key account excellence involves...
Image pf the Pf Magazine article on using big data for smart health communities

Using big data for smart health communities

Jorge Armanet, Chief Executive and Co-founder of HealthUnlocked, discusses the big change that self-care technologies are bringing to healthcare, using big data for smart...
Image of the Dynamic Connection: Leveraging data for better patient outcomes article in Pf Magazine

Leveraging data for better patient outcomes

Leveraging data for better patient outcomes. Chris Moore, President at Veeva Systems discusses how a connected and collaborative healthcare ecosystem will drive innovation and...
Image of the article The challenges of digital health - pharma and heath working together in Pf Magazine

Reality check: The challenges of digital health

Hassan Chaudhury, Digital Health Lead, Healthcare UK, Department for International Trade, looks at the challenges of digital health and why pharma should bet big...
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Pharma sales models for HCP engagement: From digitally naive to native

Pharma sales models for HCP engagement are changing quickly and indefinitely, and for businesses in the sector, Mick O'Leary of Ashfield says it’s a...
Image of the article How bioelectronic medical devices are transforming modern healthcare in Pf Magazine

How bioelectronic medical devices are transforming modern healthcare

Bernard Ross, Chief Executive Officer and founder of Sky Medical Technology explores how innovative bioelectronic medical devices are transforming modern healthcare. Every 37 seconds someone in...
Image of Pf Magazine article on Improving customer experience with AI and machine learning

Improving customer experience with AI and machine learning

Improving customer experience with AI and machine learning. Richard Gray of IQVIA says it’s all in the mind(set).  This year marks an inflection point...
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Could blockchain reduce NHS clinical negligence claims?

Dr Amina Albeyatti of MyClinic asks whether blockchain could reduce clinical negligence claims against the NHS. The NHS is one of the best healthcare systems...
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GPs and pharmacists are using virtual clinics in primary care

Dr Zubair Ahmed, Co-founder and CEO of Medicspot, looks at how GPs and pharmacists are using virtual clinics in primary care. Since founding Medicspot four...
Image of the Pf Magazine article on Embracing AI in pharma sales

Embracing AI in pharma sales

The future of pharmaceutical sales will rely increasingly on the combination of technology and data. Rasim Shah, Director of OKRA discusses embracing AI in pharma...

Latest articles

Merck discontinues development of its two COVID-19 vaccines

Merck discontinues development of its COVID-19 vaccines

Merck, known as MSD outside the United States and Canada, has announced that the company is discontinuing development of its two COVID-19 vaccine candidates,...
COVID-19 vaccination programme ramps up with 30 new centres

COVID-19 vaccination programme ramps up with 30 new centres

More than 30 new NHS Vaccine Centres will start delivering COVID-19 jabs this week as the health service continues to accelerate the biggest immunisation...
Isle of Man set to become world-leading exporter of medicinal cannabis

Isle of Man set to become world-leading exporter of medicinal cannabis

The Isle of Man Government has passed new regulations to create a comprehensive framework to issue licenses for the production, distribution and export of...

Popular articles

Image of a scientist at their lab to show Study shows existing anti-parasitic drug kills coronavirus within 48 hours

Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Nasal spray to protect against COVID-19 is ready for use in humans

Nasal spray to protect against COVID-19 is ready for use in humans

A nasal spray to provide protection against the COVID-19 virus has been formulated by researchers at the University of Birmingham, UK, using compounds already...
JCVI updates priority list for COVID-19 vaccine

JCVI updates priority list for COVID-19 vaccine

The Joint Committee on Vaccination and Immunisation (JCVI) has advised that the first priorities for any COVID-19 vaccination programme should be the prevention of...
Isle of Man set to become world-leading exporter of medicinal cannabis

Isle of Man set to become world-leading exporter of medicinal cannabis

The Isle of Man Government has passed new regulations to create a comprehensive framework to issue licenses for the production, distribution and export of...

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