AstraZeneca presents results from Phase III TULIP 2 trial for anifrolumab

Using big data in healthcare

Does big data deliver on its promises – and what does the patient really think? Over the past 20 years, big data has exploded with...
People sitting around a desk with laptops and tablets to show NHS Commercial Framework for Medicines published for consultation

Creating patient centric ways of working

How can industry move from words to action to create truly patient centric ways of working? For over a decade, biopharma has been talking about the...
Lady watering flowers patient centricity in pharma

Telling our people to be patient focused: Our biggest mistake in pharma?

How can pharmaceutical companies bring patient centricity to life for their people? What’s one of the biggest mistakes we’re making in pharma? We’re telling our...
The annual assessment of health and social care in England

Averting the crisis in general practice through collaboration

Chris Barker, Chief Executive of the Spirit Health Group, explores how to avert the crisis in general practice through collaboration. He believes a new...
Six steps to key account management in pharma

Six steps to key account management in pharma

David Southern and Gary Lunt outline six steps to key account management in pharma to enable the sector to adapt to complex and ever-changing...
Magnus Franzen on customer experience management

The art of customer experience management (CXM)

Magnus Franzen explains why customer experience management is essential to delivering what your customers need. Customer experience management (CXM) is both a discipline and a philosophy. “ACROSS...
Ben Osborn on transformation in the pharmaceutical industry

Transition and transformation in the pharmaceutical industry

Ben Osborn, Managing Director of Pfizer UK, talks transition and transformation in the pharmaceutical industry. Ben Osborn is the recently appointed Managing Director of Pfizer...
World networking showing how LinkedIn and the ABPI Code of Practice work together to connect professionals

The use of LinkedIn and the ABPI Code of Practice

Rina Newton, Managing Director of CompliMed, offers guidance on the use of LinkedIn and the ABPI Code of Practice. The Prescription Medicines Code of Practice Authority...
Mad on diving board jumping into pill pot depicting question does health trust pharma

Does health trust pharma? The results

Pf Magazine, along with E4H, set out to survey healthcare professionals about the level of trust they have in the pharmaceutical industry. This is...
Man and woman shaking hands to show new development in CMA illegal market sharing investigation

Behaviour change on the frontline of pharma

Dr Pamela Walker discusses behaviour change on the frontline of pharma. Never before has pharmaceutical sales been as competitive or as complicated. Prescribers are often...

Latest articles

Image of four people communicating via different mediums to depict mind the Generation Gap in pharma marketing

Mind the Generation Gap in pharma marketing and market research

Industry came together to explore the impact of the generation gap in pharma marketing and market research at BHBIA's summer event. Different generations have always...
AstraZeneca presents results from Phase III TULIP 2 trial for anifrolumab

AstraZeneca presents anifrolumab results from Phase III TULIP trial

Results from the positive Phase III TULIP 2 trial for AstraZeneca's anifrolumab, a potential new medicine for the treatment of moderate to severe systemic...
Scottish flag showing Novartis advanced breast cancer treatment approved in Scotland

Novartis advanced breast cancer treatment approved in Scotland

Novartis’ Kisqali® (ribociclib) in combination with fulvestrant receives recommendation from Scottish Medicines Consortium as advanced breast cancer treatment for patients with the most common...

Popular articles

People sitting around a desk with laptops and tablets to show NHS Commercial Framework for Medicines published for consultation

NHS Commercial Framework for Medicines consultation published

NHS England has published the NHS Commercial Framework for Medicines for consultation. NHS England has a significant role to play in supporting patient access to...
Mapping NHS change is key to customer engagement

Mapping NHS change is key to customer engagement

Simon Grime, of Wilmington Healthcare, explains how mapping NHS change through data and intelligence can help industry understand and engage customers in the new...
Pharmafield logo in lightbulb: Pf Power List 2019

Pf Power List 2019: Who is shaping the pharma & healthcare sector?

The Pf Power List has looked at who is making a difference in pharma and healthcare in 2019. This year has brought a range of developments...
Image of a head with squiggly lines in the brain and cogs on top to indicate Medopad and Janssen collaborate on novel digital biomarker for Alzheimer's disease

Medopad and Janssen collaborate on novel digital biomarker for Alzheimer’s disease

Medopad has announced a strategic collaboration with Janssen Pharmaceuticals, Inc., one of the Janssen Pharmaceutical Companies of Johnson & Johnson, to validate, scale and...
Scottish flag showing Novartis advanced breast cancer treatment approved in Scotland

Novartis advanced breast cancer treatment approved in Scotland

Novartis’ Kisqali® (ribociclib) in combination with fulvestrant receives recommendation from Scottish Medicines Consortium as advanced breast cancer treatment for patients with the most common...

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