A year in pharma

It’s hard to believe, but as quick as a flash it’s December – which seems a fitting time to reflect on a year in...
Claudia Rubin: Remembering 2018: Changes to the pharmaceutical industry in 2018

Remembering 2018: Changes to the pharmaceutical industry in 2018

In the unlikely event of an orderly Brexit occurring with barely a ripple of disruption to the financial sector, agriculture industry, world of academia,...

Therapy areas of the future

Research into medical treatments has never been more exciting. From personalised medicine and gene editing to immunotherapy, we look at where the next breakthroughs...
Tony Cox on KAM System functionality

What makes a good KAM System?

Tony Cox, Innovation Director at Wilmington Healthcare explores whether CRM systems moved on from their original reporting function. Customer Relationship Management (CRM) software was originally introduced to help...

How to make a good sales call

Adam Knights, Founder of KAMClinic.com, explains what it takes to make a good sales call. When it comes to assessing sales effectiveness, there are so many...
Novartis and the University of Oxford’s Big Data Institute to improve drug development

Sales excellence within a value-based promotional model

Forward thinking brand teams are developing a value-based promotional model to promote products in a way which is perceived as offering real differentiation In 2006,...
Julian Tompkins on the introduction of digital selling

Digital selling: The value of data and analytics

The pharma industry is increasingly expected to offer flexibility in the way it engages healthcare providers while meeting an increased demand for demonstrable value...
Christian Schweiger on How do big data insights transform your sales teams' approach?

How do big data insights transform your sales teams’ approach?

Can close working between medical science liaisons and sales teams help to strengthen relationships between pharma and key opinion leaders?
Graphic of computer screen and two figures shaking hands

How do pharma sales representatives engage in a multichannel world?

How the pharma sales representatives of the future will engage successfully with customers in a multichannel world
Tony Cox author of Digital tools help pharma to create compelling propositions

Digital tools help pharma to create compelling propositions

When pharma companies first began to introduce digital tools and strategies into the marketing mix, they relied heavily on e-details, which simply enabled them...

Latest articles

IMBRUVICA® misses primary endpoint in pancreatic cancer trial

IMBRUVICA® misses primary endpoint in pancreatic cancer trial

AbbVie have released an update on the RESOLVE trial of IMBRUVICA® in combination with chemotherapy agents in metastatic pancreatic cancer.  AbbVie, a research-based global biopharmaceutical company,...
Star Europe reports positive client and candidate feedback.

Star Europe’s Amsterdam office off to positive start

Star Europe has reported good feedback in the Netherlands since opening its Amsterdam office in November. Supported by established resources and infrastructure, the team at...
ORKAMBI® for cystic fibrosis

EC approves Vertex’s ORKAMBI® for cystic fibrosis patients

Vertex Pharmaceuticals announces that the European Commission has granted approval of the label extension for ORKAMBI® for cystic fibrosis patients.  The European Commission has granted approval...