Image of Pf Magazine article on Improving customer experience with AI and machine learning

Improving customer experience with AI and machine learning

Improving customer experience with AI and machine learning. Richard Gray of IQVIA says it’s all in the mind(set).  This year marks an inflection point...
Image of Pf Magazine article asking could blockchain reduce NHS clinical negligence claims?

Could blockchain reduce NHS clinical negligence claims?

Dr Amina Albeyatti of MyClinic asks whether blockchain could reduce clinical negligence claims against the NHS. The NHS is one of the best healthcare systems...
Image of the Pf Magazine article to show GPs and pharmacists are using virtual clinics in primary care

GPs and pharmacists are using virtual clinics in primary care

Dr Zubair Ahmed, Co-founder and CEO of Medicspot, looks at how GPs and pharmacists are using virtual clinics in primary care. Since founding Medicspot four...
Image of the Pf Magazine article on Embracing AI in pharma sales

Embracing AI in pharma sales

The future of pharmaceutical sales will rely increasingly on the combination of technology and data. Rasim Shah, Director of OKRA discusses embracing AI in pharma...
Image of Pf Magazine article that show the five trends of a digital pharma future

The five trends of a digital pharma future

Neil Osmond, Technologist and Founder of earthware, explores the five trends of a digital pharma future. Human and digital must work together to benefit...
image of magnifying glass with people and data around it to show reducing animal use in biopharmaceuticals

Reducing animal use in biopharmaceuticals

EU directives and animal welfare initiatives keep challenging scientists and industry leaders to change conventional practices. Far from hindering scientific and technological progress, this...
The challenge in retaining pharmacovigilance talent

The challenge in retaining pharmacovigilance talent

What more can life sciences firms do to hang on to restless pharmacovigilance talent, as their most valued employees crave broader experience? At a recent industry event...
Angela McFarlane, Senior Market Development Director at IQVIA discusses medicines access policies in 2020 and the impact they will have.

Medicines access policies in 2020

Top 5 Takeaways The UK wishes to ‘align as closely as possible’ to EU Regulation on medicines. There are several policies that will create...
Lyme Disease: Finding a treatment for every patient

Lyme Disease: Finding a treatment for every patient

Rosie Milsom, Fundraising and Communications Manager at Caudwell LymeCo Charity is hoping to find a treatment that works for every patient, at every stage of Lyme disease. What is...
Will 2020 bring an end to drug shortages?

Will 2020 bring an end to drug shortages?

A perfect storm of manufacturing issues and growing global demand led to a nationwide drug shortage that took its toll on clinicians and communication...

Latest articles

Image of brain scan to show People with neurological conditions lose out due to COVID-19 delays

People with neurological conditions lose out due to COVID-19 delays

In a recent survey of more than 1600 people with neurological conditions, over 7 in 10 respondents said they had experienced delays to their...
Image of a head with a cloud brain to show Post COVID-19 mental health crisis awaits

Without support for services post COVID-19 mental health crisis awaits

The BMA is warning that we could face a post COVID-19 mental health crisis if urgent support not provided for services. The BMA says...
healthcare professionals in PPE to show Major study into COVID-19 long-term health effects

Major study into COVID-19 long-term health effects

The Health and Social Care Secretary has announced the launch of a major £8.4m research study into the long-term health effects of COVID-19 on...

Popular articles

Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Image of a scale held by a hand with one business person on the left and a group balancing on the right to show Crisis or crossroads? Where next for key account management post-COVID?

Crisis or crossroads? Key account management post-COVID

Miranda Wheatley Price from Rubica calls for a dynamic response to the current challenge as she explores the future for key account management post-COVID. One...
healthcare professionals in PPE to show Major study into COVID-19 long-term health effects

Major study into COVID-19 long-term health effects

The Health and Social Care Secretary has announced the launch of a major £8.4m research study into the long-term health effects of COVID-19 on...
Image of a contract being signed by two people with a certification stamp to show European Commission approves extended Invokana ® (canagliflozin) indication

European Commission approves extended Invokana ® (canagliflozin) indication

The European Commission has approved an extended Invokana ® (canagliflozin) indication to reflect improved renal outcomes in patients with diabetic kidney disease and type...
Image of a scientist at their lab to show Study shows existing anti-parasitic drug kills coronavirus within 48 hours

Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...

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