A year in pharma
It’s hard to believe, but as quick as a flash it’s December – which seems a fitting time to reflect on a year in...
Remembering 2018: Changes to the pharmaceutical industry in 2018
In the unlikely event of an orderly Brexit occurring with barely a ripple of disruption to the financial sector, agriculture industry, world of academia,...
Therapy areas of the future
Research into medical treatments has never been more exciting. From personalised medicine and gene editing to immunotherapy, we look at where the next breakthroughs...
What makes a good KAM System?
Tony Cox, Innovation Director at Wilmington Healthcare explores whether CRM systems moved on from their original reporting function. Customer Relationship Management (CRM) software was originally introduced to help...
How to make a good sales call
Adam Knights, Founder of KAMClinic.com, explains what it takes to make a good sales call. When it comes to assessing sales effectiveness, there are so many...
Sales excellence within a value-based promotional model
Forward thinking brand teams are developing a value-based promotional model to promote products in a way which is perceived as offering real differentiation In 2006,...
Digital selling: The value of data and analytics
The pharma industry is increasingly expected to offer flexibility in the way it engages healthcare providers while meeting an increased demand for demonstrable value...
How do big data insights transform your sales teams’ approach?
Can close working between medical science liaisons and sales teams help to strengthen relationships between pharma and key opinion leaders?
How do pharma sales representatives engage in a multichannel world?
How the pharma sales representatives of the future will engage successfully with customers in a multichannel world
Digital tools help pharma to create compelling propositions
When pharma companies first began to introduce digital tools and strategies into the marketing mix, they relied heavily on e-details, which simply enabled them...
Latest articles
IMBRUVICA® misses primary endpoint in pancreatic cancer trial
AbbVie have released an update on the RESOLVE trial of IMBRUVICA® in combination with chemotherapy agents in metastatic pancreatic cancer. AbbVie, a research-based global biopharmaceutical company,...
Star Europe’s Amsterdam office off to positive start
Star Europe has reported good feedback in the Netherlands since opening its Amsterdam office in November. Supported by established resources and infrastructure, the team at...
EC approves Vertex’s ORKAMBI® for cystic fibrosis patients
Vertex Pharmaceuticals announces that the European Commission has granted approval of the label extension for ORKAMBI® for cystic fibrosis patients. The European Commission has granted approval...