How advances are changing the standard of care for patients with spinal muscular atrophy
This August is Spinal Muscular Atrophy (SMA) Awareness Month. It’s the perfect time to celebrate recent advances in treatment of this rare condition, which...
COVID-19: Pharma on the frontline
Pharma stepped up to support the NHS, the country and the World during the COVID-19 pandemic. Pf brings you some examples of pharma on...
Getting under the skin of psoriasis
Psoriasis affects around 2% of the population. Although seen as a skin condition, it is an immune condition which can have a physical and...
Guide to pharma e-detailing
As the COVID-19 pandemic has moved a large proportion of the world online, Mehrnaz Campbell and Lindsey Brookes share their guide to pharma e-detailing. COVID-19...
APM study reveals the contribution of project management in pharma and life science
A study by the Association for Project Management has revealed the contribution of projects and project management in pharma and life sciences. Rebecca Fox, Head...
Becoming a leading pharma company in the new normal
The pharma supply chain has been stress tested to breaking point in the past few months. Many life science companies have transitioned to entirely...
COVID-19: A Catalyst for Change in Government-Industry Partnership
How outsourced pharma healthcare workers are supporting the Office for National Statistics COVID-19 Infection Survey as part of a Government-industry partnership. COVID-19 has seen the...
Crisis or crossroads? Key account management post-COVID
Miranda Wheatley Price from Rubica calls for a dynamic response to the current challenge as she explores the future for key account management post-COVID. One...
From HIV to COVID-19: Charting the path of patient power
Patient power has evolved considerably since it was born to represent the voiceless during the 1980s HIV/AIDS crisis. Will COVID-19 provide the movement with...
The ABPI Code & Virtual Promotional Meetings
As the pharma industry looks to virtual meetings and teams work remotely, what considerations are there around the ABPI Code and virtual promotional meetings? Whilst...