image of tablet, magnifying glass, pad, pen and cogs with graphs and flow charts to show NICE wants more data on histology independent cancer treatments

Digital transformation of the NHS

Paul Midgley, part of Wilmington Healthcare’s Consulting Team, takes a look at NHSX, the NHS’ new joint organisation for digital, data and technology. NHSX, which...
Pencil writing: NICE methods review

NICE methods review: APPG report on access to medicines

Claudia Rubin, Director at Decideum, explores a new publication which will inform the National Institute for Health and Care Excellence (NICE) methods review. So many...
Darren Fergus: Darren Fergus is Managing Director, Sintetica Ltd, discuses a flat hierarchy, shared values and how trust matters to ensure that employees want to stay.

Darren Fergus talks why trust matters

Darren Fergus is Managing Director, Sintetica Ltd, discuses a flat hierarchy, shared values and how trust matters to ensure that employees want to stay. When...
OKRA joins Veeva Technology Partnership Program

Data-driven marketing in pharma: The future is here

Data-driven marketing in pharma, Pamela Walker and Joshua Hull explain why personalisation is the key to unlocking opportunity via pharma digital marketing. In pharma, ‘digital’...
Pharma, biosimilars in the medicines supply chain

Pharma and biosimilars in the medicines supply chain

Establishing a firmer position for biosimilars in the medicines supply chain represents a huge opportunity for pharma, the NHS and, most importantly, patients. James...
Man on ladder in clouds: Ensuring best practice in pharma recruitment

Ensuring best practice in pharma recruitment

Giles Hampson, Managing director at RMG, discusses what should you consider when hiring to ensure best practice in pharma recruitment? Writing as the Managing Director...
woman stepping over a gap: how is pharma addressing the gender pay gap

Is pharma addressing the gender pay gap?

Reporting on the gender pay gap is now a requirement for companies of a certain size. How is pharma addressing the gender pay gap...
lighthouse shining on man patient engagement through ABPI

ABPI guidance on patient engagement

A new sourcebook from the ABPI is clearing the way to greater patient engagement within the confines of the Code of Practice. Ambiguity and confusion...
Roche Pf Awards Winners

Winning combination for Roche

Pf speaks to Roche’s Pf Awards 2019 winners, Emma Reynolds who won the Secondary Care Specialist Pf Award 2019 and Julie Van Es who...
New alliance for early detection of cancer

Understanding the role of the MSL

Helen Kane surveyed more than 200 medical science liaisons (MSLs) to understand more about their current in-role reality. She gave Pf Magazine exclusive access...

Latest articles

People sitting around a desk with laptops and tablets to show Pharma drug approvals round-up: UK, Europe, US

What’s been authorised? UK, Europe, US drug approvals

Pf summarises the UK, Europe and US drug approvals from 20 - 24 Jan 2020. UK The National Institute for Health and Care Excellence published draft...
hands holding smart phones to show Digital interventions for behaviour change

Digital interventions for behaviour change

New NICE guidance looks at digital interventions for behaviour change and suggests that these interventions such as apps, wearable devices and online programmes and...
image of red and blue heart on purple background to show Acute aortic dissection is a 'ticking time bomb'

Acute aortic dissection is a ‘ticking time bomb’

Safety body calls for earlier recognition of ‘ticking time bomb’ aortic dissection to prevent deaths as its new report reveals that up to half...

Popular articles

pain relief patch released by nurofen

Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...
People sitting around a desk with laptops and tablets to show Pharma drug approvals round-up: UK, Europe, US

What’s been authorised? UK, Europe, US drug approvals

Pf summarises the UK, Europe and US drug approvals from 20 - 24 Jan 2020. UK The National Institute for Health and Care Excellence published draft...
black and white photo of Craig Bradley to show Key publications to impact the UK access environment in 2020

Key publications to impact the UK access environment in 2020

Craig Bradley, Commercial Lead Rare GI at Takeda, PM Society Chair & PM Society Market Access Interest Group Lead, looks at key publications to...
Illustration of people meeting at a table that looks like a pill to show Tiofarma admits illegal role in fludrocortisone anti-competitive agreement

Tiofarma admits illegal role in fludrocortisone anti-competitive agreement

Tiofarma has admitted that it took part in a fludrocortisone anti-competitive agreement that resulted in significant price hikes for the essential medicine. This means that...
image of red and blue heart on purple background to show Acute aortic dissection is a 'ticking time bomb'

Acute aortic dissection is a ‘ticking time bomb’

Safety body calls for earlier recognition of ‘ticking time bomb’ aortic dissection to prevent deaths as its new report reveals that up to half...

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