AVOIDING “The Sheep Dip”

        It is a sad fact that many employees...

Pharma Industry – pricing crisis looms in 2004

Another crisis on pricing is looming over the European pharmaceutical industry in 2004, according to industry commentators at KPMG. STEPHEN OXLEY, Head of Pharmaceuticals,...

Understanding the impact of the GP Contracts on Selling Effectiveness

There are now dozens of articles in the pharmaceutical and NHS journals describing what the new GP Contracts are and how they will...

Avian flu: the latest malady to receive a helping hand from the rapid test?

In the US alone, influenza (the flu) is responsible for killing 20,000 people and hospitalising a further 100,000 people each year. Over the past...

Your people and your brand in conflict or in parallel?

It’s been a long accepted wisdom that brand communication relies heavily on the human element. But what about the human element as it affects...

The Matrix – 50 Things You (and your customers) ought to know about the...

21. Enhanced Services: The GPs should have got copies of their enhanced services, particularly DES & NES. These are vital (cost £5 per copy)...

Are you suffering from CV phobia?

In over 5 years of recruiting sales professionals and having read and reviewed literally hundreds of CVs, I am constantly amazed at the poor...

Parallel trade strikes at industry’s ability to invest in search for new medicines

Parallel trade in medicines is threatening the ability of the research-based industry in the UK to continue its huge investment in the search for...

Benign Prostatic Hyperplasia

AN ENLARGED PROSTATE – known as benign prostatic hyperplasia or BPH – is caused by an overgrowth of prostate cells. This enlargement constricts the...

Erectile Dysfunction – Is Three a Crowd?

ince its launch in March 1998 Viagra has revolutionised the erectile dysfunction (ED) market. A blockbuster drug since its inception, the blue diamond-shaped pill...

Latest articles

Image of a rocket launching from a laptop keyboard to show Pf Webinars: Adopting Agile for more effective cross-functional marketing teamwork

Pf Webinar: Adopting Agile in pharma for more effective cross-functional marketing teamwork

Pf is proud to announce the second instalment of the FREE webinar series with Triducive. This webinar focuses on Agile and how it can...
Doctor writing notes to show New Patient Recruitment Centres for late-phase clinical research

New Patient Recruitment Centres for late-phase clinical research

NHS patients will benefit from easier access to clinical research opportunities, following a £7m government investment to launch five new regional Patient Recruitment Centres...
woman undergoing breast investigation to show NICE recommends new triple negative breast cancer treatment

NICE recommends new triple negative breast cancer treatment

Draft guidance published today by the National Institute for Health and Care Excellence (NICE) recommends Roche's Tecentriq®▼ (atezolizumab) for treating people with a type...

Popular articles

Image of a medical professional in PPE with medical equipment to show BIVDA comments on Roche COVID-19 antibody test authorisation in England

BIVDA comments on Roche COVID-19 antibody test authorisation

The British In Vitro Diagnostics Association (BIVDA) has commented on the Roche COVID-19 antibody test authorisation by Public Health England. BIVDA is delighted to see...
Image of a scientist at their lab to show Study shows existing anti-parasitic drug kills coronavirus within 48 hours

Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...
Image of a surgeon putting on PPE to how NHS roadmap to safely bring back routine operations during COVID-19

NHS roadmap to safely bring back routine operations during COVID-19

Health leaders have set out a series of measures to help local hospitals plan to increase routine operations and treatment, while keeping the necessary...
Image of a syringe injecting coronavirus to show Roche develops new COVID-19 antibody test

Roche develops new COVID-19 antibody test

Roche has announced the development and upcoming launch of a new COVID-19 antibody test. Its Elecsys® Anti-SARS-CoV-2 serology test will detect antibodies in people...
Image of a hand holding a torch to show Kate Bingham appointed Chair of UK Vaccine Taskforce

Kate Bingham appointed Chair of UK Vaccine Taskforce

Kate Bingham has been appointed Chair of the UK’s Vaccine Taskforce – the group set up by the Government’s Chief Scientific Adviser, Deputy Chief...

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