Pharma Industry – pricing crisis looms in 2004

Another crisis on pricing is looming over the European pharmaceutical industry in 2004, according to industry commentators at KPMG. STEPHEN OXLEY, Head of Pharmaceuticals,...

Understanding the impact of the GP Contracts on Selling Effectiveness

There are now dozens of articles in the pharmaceutical and NHS journals describing what the new GP Contracts are and how they will...

Avian flu: the latest malady to receive a helping hand from the rapid test?

In the US alone, influenza (the flu) is responsible for killing 20,000 people and hospitalising a further 100,000 people each year. Over the past...

Your people and your brand in conflict or in parallel?

It’s been a long accepted wisdom that brand communication relies heavily on the human element. But what about the human element as it affects...

The Matrix – 50 Things You (and your customers) ought to know about the...

21. Enhanced Services: The GPs should have got copies of their enhanced services, particularly DES & NES. These are vital (cost £5 per copy)...

Benign Prostatic Hyperplasia

AN ENLARGED PROSTATE – known as benign prostatic hyperplasia or BPH – is caused by an overgrowth of prostate cells. This enlargement constricts the...

Erectile Dysfunction – Is Three a Crowd?

ince its launch in March 1998 Viagra has revolutionised the erectile dysfunction (ED) market. A blockbuster drug since its inception, the blue diamond-shaped pill...

French Connection

AFTER SEVERAL WEEKS of merger speculation, Sanofi-Synthelabo launched a hostile bid for French neighbours Aventis on 26th January 2004. The stock and cash deal...

Are you suffering from CV phobia?

In over 5 years of recruiting sales professionals and having read and reviewed literally hundreds of CVs, I am constantly amazed at the poor...

Parallel trade strikes at industry’s ability to invest in search for new medicines

Parallel trade in medicines is threatening the ability of the research-based industry in the UK to continue its huge investment in the search for...

Latest articles

Image of yellow bag with green pharmacy writing and a selection of medications to show pharmacist perceptions of OTC analgesics don't always match clinical evidence

Pharmacist perceptions of OTC analgesics revealed

A new survey published in SelfCare reveals that pharmacist perceptions of OTC analgesics, including ibuprofen, do not always reflect the clinical evidence. The role of...
White contract and black pen on blue backgeound to show EMA approves new regimens of MSD's KEYTRUDA® for head and neck cancer

EMA approves new regimens of MSD’s KEYTRUDA® for head and neck cancer

The European Medicine’s Agency has approved two new regimens of MSD's KEYTRUDA (pembrolizumab) as first-line treatment for metastatic or unresectable recurrent head and neck...
Staff working on a new digital patient information project at Royal Berkshire Hospital have won a £30k national award

Pioneering new patient project bags £30k national award

Staff working on a new patient project at Reading's Royal Berkshire Hospital (RBH) have been rewarded with a £30k national award after impressing the...

Popular articles

two people shaking hands to show Recipharm offers to acquire Consort Medical

Recipharm offers to acquire Consort Medical

Recipharm offers to acquire Consort Medical to become a leading inhalation company and top five global contract development and manufacturing organisation player. Recipharm AB and...
Image of world with location market on top to show new study reveals difference in medicines costs around the world

New study reveals difference in medicines costs around the world

Digital healthcare provider Medbelle has released a study revealing the difference in medicines costs across the globe. As a follow-up to their research which...
hands shaking in front of a contract being signed by a man and a woman to show Bristol-Myers Squibb acquisition of Celgene completes

Bristol-Myers Squibb completes Celgene acquisition

Bristol-Myers Squibb Company acquisition of Celgene completes following the receipt of regulatory approval from all government authorities required by the merger agreement and, as...
pain relief patch released by nurofen

Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...
People shaking hands: traditional brand management approach

Replacing traditional brand management with multichannel interaction

Graham McIntosh, Managing Director of Commercial & Clinical Pharma, at Uniphar Group plc looks at how the traditional brand management approach isn’t working anymore...

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