The impact of new digital customer engagement on front-line pharma

The impact of new digital customer engagement on front-line pharma

Ian Robinson and Mark Jones explore how this new digital era will impact engagement for front-line employees in pharma and why now might be...
Choosing the right digital health solutions for your company

Choosing the right digital health solutions for your company

Not all that glitters is gold so Paul Riley and Mark Davies share the three simple rules to help you choose the right digital...
Market Access

Access Matters: The rise of the payer and implications for pharma

In a two-part series exclusive to Pharmafield, Neil Grubert and Mel Walker, Managing Director at Biopharma Futures, explore key trends in international market access....
New data dimensions: virtual and augmented reality in life sciences

Virtual and augmented reality in life sciences

Just as engineers in complex physical environments might use enhanced visualisation to gain a clearer understanding of a technical problem, or shoppers might use...
Demystifying the NHS White Paper - a Representative's position

Demystifying the NHS White Paper – a representative’s position

With the release of the NHS White Paper, Star OUTiCO caught up with their Market Access Multi-Channel Account Manager, Steve Meadows, to get his...
New NHS operational planning guidance – what does it mean for pharma?

New NHS operational planning guidance – what does it mean for pharma?

Why is the new NHS operational planning guidance so significant and what does it mean for pharmaceutical companies? Oli Hudson, Content Director at Wilmington...
Pf Awards 2021 – responding to the pandemic

Pf Awards 2021 – responding to the pandemic

The introduction of a new Pf Awards category for 2021 - Responsive Company Strategy - gave insight into companies who specifically demonstrated a rapid,...
What does it really take to conduct a vaccine trial at scale?

What does it really take to conduct a vaccine trial at scale?

The Pfizer/BioNTech COVID-19 vaccine trial was one of the largest and fastest clinical trials ever conducted. ICON, a global provider of outsourced drug and...
COVID-19 and the impact on heart failure care

COVID-19 and the impact on heart failure care

As the coronavirus pandemic continues to strain healthcare services in the UK, findings from the first patient survey into the impact of COVID-19 on...
Talking heads - what can pharma learn from 2020?

Talking heads – what can pharma learn from 2020?

  As we enter a new year and a next normal, taking time to reflect on the challenges and opportunities that 2020 presented to pharma...

Latest articles

Career close-up: Alessandra Dorigo

Career close-up: Alessandra Dorigo

Pf talks to Alessandra Dorigo, who was recently appointed General Manager UK, Ireland, Baltics and Nordics at Advanced Accelerator Applications (AAA), a Novartis company. Tell...
JCVI advises that all UK 16- and 17-year-olds should be offered COVID-19 vaccine

JCVI advises all UK 16- and 17-year-olds should be offered COVID-19 vaccine

The Joint Committee on Vaccination and Immunisation (JCVI) has issued advice that all 16 to 17-year-olds should be offered a first dose of the...
OPEN Health acquires medical communications agency Spirit

OPEN Health acquires medical communications agency Spirit

OPEN Health has announced the acquisition of North West UK-based medical communications agency Spirit. A statement from OPEN Health stated that integrating the Spirit business...

Popular articles

MHRA approves first immunotherapy treatment for mesothelioma

MHRA approves first immunotherapy treatment for mesothelioma   

The Medicines and Healthcare products Regulatory Agency (MHRA) has approved the combination of nivolumab plus ipilimumab for the first-line treatment of adult patients with...
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Challenges in recruiting during the pandemic

Challenges in recruiting during the pandemic

Richard Clegg, Director of Expion Search and Selection, looks at how COVID-19 has presented many challenges to industry, not least in recruitment and retention...
Syneos Health and Aetion partner to offer real-world evidence solutions

Syneos Health and Aetion partner to offer real-world evidence solutions

Syneos Health and Aetion have announced a partnership to provide regulatory-grade data and analytics-driven solutions to advance drug development and improve patient outcomes. The partnership...
OPEN Health acquires medical communications agency Spirit

OPEN Health acquires medical communications agency Spirit

OPEN Health has announced the acquisition of North West UK-based medical communications agency Spirit. A statement from OPEN Health stated that integrating the Spirit business...

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