Pencil writing: NICE methods review

NICE methods review: APPG report on access to medicines

Claudia Rubin, Director at Decideum, explores a new publication which will inform the National Institute for Health and Care Excellence (NICE) methods review. So many...
Darren Fergus: Darren Fergus is Managing Director, Sintetica Ltd, discuses a flat hierarchy, shared values and how trust matters to ensure that employees want to stay.

Darren Fergus talks why trust matters

Darren Fergus is Managing Director, Sintetica Ltd, discuses a flat hierarchy, shared values and how trust matters to ensure that employees want to stay. When...
AveXis presents new data at 2019 EPNS Congress showing significant therapeutic benefit of Zolgensma

Data-driven marketing in pharma: The future is here

Data-driven marketing in pharma, Pamela Walker and Joshua Hull explain why personalisation is the key to unlocking opportunity via pharma digital marketing. In pharma, ‘digital’...
Pharma, biosimilars in the medicines supply chain

Pharma and biosimilars in the medicines supply chain

Establishing a firmer position for biosimilars in the medicines supply chain represents a huge opportunity for pharma, the NHS and, most importantly, patients. James...
Man on ladder in clouds: Ensuring best practice in pharma recruitment

Ensuring best practice in pharma recruitment

Giles Hampson, Managing director at RMG, discusses what should you consider when hiring to ensure best practice in pharma recruitment? Writing as the Managing Director...
woman stepping over a gap: how is pharma addressing the gender pay gap

Is pharma addressing the gender pay gap?

Reporting on the gender pay gap is now a requirement for companies of a certain size. How is pharma addressing the gender pay gap...
lighthouse shining on man patient engagement through ABPI

ABPI guidance on patient engagement

A new sourcebook from the ABPI is clearing the way to greater patient engagement within the confines of the Code of Practice. Ambiguity and confusion...
Roche Pf Awards Winners

Winning combination for Roche

Pf speaks to Roche’s Pf Awards 2019 winners, Emma Reynolds who won the Secondary Care Specialist Pf Award 2019 and Julie Van Es who...
New alliance for early detection of cancer

Understanding the role of the MSL

Helen Kane surveyed more than 200 medical science liaisons (MSLs) to understand more about their current in-role reality. She gave Pf Magazine exclusive access...
Building blocks: Building trust with sales representatives

Building trust in health with sales representatives

Paul Terry explores how the sales representative is best placed to build trust with the health sector, and how industry needs to adapt to...

Latest articles

Image of four people communicating via different mediums to depict mind the Generation Gap in pharma marketing

Mind the generation gap in pharma marketing and market research

Industry came together to explore the impact of the generation gap in pharma marketing and market research at BHBIA's summer event. Different generations have always...
AstraZeneca presents results from Phase III TULIP 2 trial for anifrolumab

AstraZeneca presents anifrolumab results from Phase III TULIP trial

Results from the positive Phase III TULIP 2 trial for AstraZeneca's anifrolumab, a potential new medicine for the treatment of moderate to severe systemic...
Scottish flag showing Novartis advanced breast cancer treatment approved in Scotland

Novartis advanced breast cancer treatment approved in Scotland

Novartis’ Kisqali® (ribociclib) in combination with fulvestrant receives recommendation from Scottish Medicines Consortium as advanced breast cancer treatment for patients with the most common...

Popular articles

Scottish flag showing Novartis advanced breast cancer treatment approved in Scotland

Novartis advanced breast cancer treatment approved in Scotland

Novartis’ Kisqali® (ribociclib) in combination with fulvestrant receives recommendation from Scottish Medicines Consortium as advanced breast cancer treatment for patients with the most common...
Mapping NHS change is key to customer engagement

Mapping NHS change is key to customer engagement

Simon Grime, of Wilmington Healthcare, explains how mapping NHS change through data and intelligence can help industry understand and engage customers in the new...
People sitting around a desk with laptops and tablets to show NHS Commercial Framework for Medicines published for consultation

NHS Commercial Framework for Medicines consultation published

NHS England has published the NHS Commercial Framework for Medicines for consultation. NHS England has a significant role to play in supporting patient access to...
pain relief patch released by nurofen

Nurofen launches a 24 hour ibuprofen pain relief patch

Nurofen announces the launch of the UK’s only 24 hour clinically proven pain relief patch containing ibuprofen.  Despite body pain being among the most commonly...
Peter Hyde: Myths busting remote sales solutions

Myth busting remote sales solutions

Peter Hyde, Managing Director at Alveo Solutions, looks at the common myths and deciphers the reality of remote sales solutions. The industry is increasingly adopting remote...

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