Image of the Dynamic Connection: Leveraging data for better patient outcomes article in Pf Magazine

Leveraging data for better patient outcomes

Leveraging data for better patient outcomes. Chris Moore, President at Veeva Systems discusses how a connected and collaborative healthcare ecosystem will drive innovation and...
Image of the article The challenges of digital health - pharma and heath working together in Pf Magazine

Reality check: The challenges of digital health

Hassan Chaudhury, Digital Health Lead, Healthcare UK, Department for International Trade, looks at the challenges of digital health and why pharma should bet big...
Image of the Pf Magazine article on Pharma sales models for hcp engagement: evolve or suffer

Pharma sales models for HCP engagement: From digitally naive to native

Pharma sales models for HCP engagement are changing quickly and indefinitely, and for businesses in the sector, Mick O'Leary of Ashfield says it’s a...
Image of the article How bioelectronic medical devices are transforming modern healthcare in Pf Magazine

How bioelectronic medical devices are transforming modern healthcare

Bernard Ross, Chief Executive Officer and founder of Sky Medical Technology explores how innovative bioelectronic medical devices are transforming modern healthcare. Every 37 seconds someone in...
Image of Pf Magazine article on Improving customer experience with AI and machine learning

Improving customer experience with AI and machine learning

Improving customer experience with AI and machine learning. Richard Gray of IQVIA says it’s all in the mind(set).  This year marks an inflection point...
Image of Pf Magazine article asking could blockchain reduce NHS clinical negligence claims?

Could blockchain reduce NHS clinical negligence claims?

Dr Amina Albeyatti of MyClinic asks whether blockchain could reduce clinical negligence claims against the NHS. The NHS is one of the best healthcare systems...
Image of the Pf Magazine article to show GPs and pharmacists are using virtual clinics in primary care

GPs and pharmacists are using virtual clinics in primary care

Dr Zubair Ahmed, Co-founder and CEO of Medicspot, looks at how GPs and pharmacists are using virtual clinics in primary care. Since founding Medicspot four...
Image of the Pf Magazine article on Embracing AI in pharma sales

Embracing AI in pharma sales

The future of pharmaceutical sales will rely increasingly on the combination of technology and data. Rasim Shah, Director of OKRA discusses embracing AI in pharma...
Image of Pf Magazine article that show the five trends of a digital pharma future

The five trends of a digital pharma future

Neil Osmond, Technologist and Founder of earthware, explores the five trends of a digital pharma future. Human and digital must work together to benefit...
image of magnifying glass with people and data around it to show reducing animal use in biopharmaceuticals

Reducing animal use in biopharmaceuticals

EU directives and animal welfare initiatives keep challenging scientists and industry leaders to change conventional practices. Far from hindering scientific and technological progress, this...

Latest articles

Image of the article Reputation control: changing perceptions of pharma

Reputation control: changing perceptions of pharma

Amanda Barrel investigates pharma’s reputation, self-regulation, compliance and how pharma can change perceptions of the work it does. Top 5 Takeaways 1 Only 57% of people...
Image of the article Medicines and Medical Devices Bill: Getting it right for all

Medicines and Medical Devices Bill: Getting it right for all

With the Medicines and Medical Devices Bill heading through Parliament, Claudia Rubin asks what is required to get this legislation right? The Government would like...

Popular articles

Image of clipboards with medical papers,a stethoscope and pencil to show NICE guidelines on active management of patients with COVID-19

NICE guidelines on active management of patients with COVID-19

The National Institute for Health and Care Excellence (NICE) has published its first three rapid guidelines on the active management of patients with COVID-19...
Image of a hand with germs on it to show Roche COVID-19 test gets emergency FDA authorisation

FDA emergency authorisation for Roche’s COVID-19 test

Roche has announced that the U.S. Food and Drug Administration (FDA) has issued an Emergency Use Authorization (EUA) for its COVID-19 test, the cobas®...
Image of a form with ticks to show MHRA guidance on coronavirus (COVID-19)

UPDATED: MHRA guidance on coronavirus (COVID-19)

The MHRA is producing guidance on coronavirus (COVID-19) for industry. The Medicines and Healthcare products Regulatory Agency (MHRA) is working closely with Department of Health...
Image of article Looking for a breakthrough in Parkinson’s research

Looking for a breakthrough in Parkinson’s research

Will recent investments and developments offer hope for people living with Parkinson’s? Pf explores the condition and work happening to find a breakthrough in...
Image of the article Does NICE hold the cards to drug pricing and reimbursement?

Does NICE hold the cards to drug pricing and reimbursement?

The upcoming NICE Methods Review begs the question: at what price does a drug represent value for money to the NHS? Rebecca Lanning discusses...

Subscribe

Sign up to receive your free UK subscription to Pf Magazine and our digital newsletters, for all the essential headlines, Jobs of the Week, and thought-provoking features.

Claim my free subscription