Image of a lightbulb emerging from a box to show It's all in the mind(set): digital transformation in pharma

It’s all in the mind(set): digital transformation in pharma

The importance of mindset and company culture to enable digital transformation in pharma. Top 5 Takeaways Start with defining and understanding the traditional roadblocks of...
Image of the article Reputation control: changing perceptions of pharma

Reputation control: changing perceptions of pharma

Amanda Barrel investigates pharma’s reputation, self-regulation, compliance and how pharma can change perceptions of the work it does. Top 5 Takeaways 1 Only 57% of people...
Image of article What’s the point…of difference? Partnership working pharma and the NHS

What’s the point…of difference? Partnership working pharma and the NHS

  Barriers to partnership working are breaking, it’s time for pharma to build on its differences to be more than a supplier. James Roach and...
Image of article Looking for a breakthrough in Parkinson’s research

Looking for a breakthrough in Parkinson’s research

Will recent investments and developments offer hope for people living with Parkinson’s? Pf explores the condition and work happening to find a breakthrough in...
Image of the article The missing piece: a reasoned approach to key account excellence

The missing piece: A reasoned approach to key account excellence

Sarah Taylor at Rubica Change & Analytics makes the case for a reasoned approach to key account excellence. Top 5 Takeaways Key account excellence involves...
Image pf the Pf Magazine article on using big data for smart health communities

Using big data for smart health communities

Jorge Armanet, Chief Executive and Co-founder of HealthUnlocked, discusses the big change that self-care technologies are bringing to healthcare, using big data for smart...
Image of the Dynamic Connection: Leveraging data for better patient outcomes article in Pf Magazine

Leveraging data for better patient outcomes

Leveraging data for better patient outcomes. Chris Moore, President at Veeva Systems discusses how a connected and collaborative healthcare ecosystem will drive innovation and...
Image of the article The challenges of digital health - pharma and heath working together in Pf Magazine

Reality check: The challenges of digital health

Hassan Chaudhury, Digital Health Lead, Healthcare UK, Department for International Trade, looks at the challenges of digital health and why pharma should bet big...
Image of the article How bioelectronic medical devices are transforming modern healthcare in Pf Magazine

How bioelectronic medical devices are transforming modern healthcare

Bernard Ross, Chief Executive Officer and founder of Sky Medical Technology explores how innovative bioelectronic medical devices are transforming modern healthcare. Every 37 seconds someone in...
Image of the Pf Magazine article on Pharma sales models for hcp engagement: evolve or suffer

Pharma sales models for HCP engagement: From digitally naive to native

Pharma sales models for HCP engagement are changing quickly and indefinitely, and for businesses in the sector, Mick O'Leary of Ashfield says it’s a...

Latest articles

Image of brain scan to show People with neurological conditions lose out due to COVID-19 delays

People with neurological conditions lose out due to COVID-19 delays

In a recent survey of more than 1600 people with neurological conditions, over 7 in 10 respondents said they had experienced delays to their...
Image of a head with a cloud brain to show Post COVID-19 mental health crisis awaits

Without support for services post COVID-19 mental health crisis awaits

The BMA is warning that we could face a post COVID-19 mental health crisis if urgent support not provided for services. The BMA says...
healthcare professionals in PPE to show Major study into COVID-19 long-term health effects

Major study into COVID-19 long-term health effects

The Health and Social Care Secretary has announced the launch of a major £8.4m research study into the long-term health effects of COVID-19 on...

Popular articles

Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Image of a scale held by a hand with one business person on the left and a group balancing on the right to show Crisis or crossroads? Where next for key account management post-COVID?

Crisis or crossroads? Key account management post-COVID

Miranda Wheatley Price from Rubica calls for a dynamic response to the current challenge as she explores the future for key account management post-COVID. One...
healthcare professionals in PPE to show Major study into COVID-19 long-term health effects

Major study into COVID-19 long-term health effects

The Health and Social Care Secretary has announced the launch of a major £8.4m research study into the long-term health effects of COVID-19 on...
Image of a contract being signed by two people with a certification stamp to show European Commission approves extended Invokana ® (canagliflozin) indication

European Commission approves extended Invokana ® (canagliflozin) indication

The European Commission has approved an extended Invokana ® (canagliflozin) indication to reflect improved renal outcomes in patients with diabetic kidney disease and type...
Image of a scientist at their lab to show Study shows existing anti-parasitic drug kills coronavirus within 48 hours

Study shows anti-parasitic drug ivermectin kills coronavirus within 48 hours

A collaborative study led by the Monash Biomedicine Discovery Institute (BDI) with the Peter Doherty Institute of Infection and Immunity (Doherty Institute), a joint...

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