Image of a person in full PPE holding a shield up to a giant coronavirus spore

COVID-19: on the frontline of community pharmacy

Insight into community pharmacy during the COVID-19 pandemic and lockdown. Alongside panic buying of toilet rolls and non-perishables, the March coronavirus lockdown saw patients rushing...
Image of a woman with a long reel of paper to show Getting focused: understanding your local integrated care system

Getting focused on your local integrated care system

It’s essential that pharma professionals have a detailed understanding of their local Integrated Care System (ICS) to best focus their time in the new...
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
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Job seeking during COVID-19

Pf asked industry leading recruiters for their top tips for job seeking during COVID-19. Tips for virtual interviewing Consider what you wear – look professional. ...
Image of a lightbulb emerging from a box to show It's all in the mind(set): digital transformation in pharma

It’s all in the mind(set): digital transformation in pharma

The importance of mindset and company culture to enable digital transformation in pharma. Top 5 Takeaways Start with defining and understanding the traditional roadblocks of...
Graphic image of two heads communicating with thought and text bubbles to show LifeArc backs trials into re-purposed therapies for COVID-19

LifeArc backs trials to re-purpose drugs for COVID-19 therapies

Medical research charity, LifeArc is providing £10m for clinical trials to find effective COVID-19 therapies. All 15 projects – involving nearly 30 different organisations...
Image of a doctor in PPE with a computer to show New guidelines for COVID-19 vaccine development: ethical approach to infecting volunteers

New guidelines for COVID-19 vaccine development: ethical approach to infecting volunteers

Allowing consenting volunteers to be deliberately infected with COVID-19 for the purposes of COVID-19 vaccine development could be done ethically and potentially speed up...
Image of people sat around a large magnifying glass with research and charts to show NIHR plans to resume paused non-COVID-19 health research

NIHR plans to resume paused non-COVID-19 health research

The National Institute for Health Research (NIHR) has set out a framework for the resumption of non-COVID-19 health research that has been paused as...
Image of an hourglass, stopwatch, target and lightbulb to show AstraZeneca agrees to supply COVID-19 vaccine from September

AstraZeneca to supply COVID-19 vaccine from September

AstraZeneca has advanced its response to the global COVID-19 challenge and agreed to supply at least 400 million doses of Oxford’s potential COVID-19 vaccine...
Image of a healthcare professional in a face mask to show First UK participant enters the largest COVID-19 interventional trial investigating hydroxychloroquine

First UK participant enters the largest COVID-19 interventional trial investigating hydroxychloroquine

The first UK participant enters the largest COVID-19 interventional trial in the world investigating hydroxychloroquine and involving 40,000 frontline healthcare workers The first UK frontline...

Latest articles

Image of coronavirus to show Lilly begins world’s first study of a potential COVID-19 antibody treatment in humans

Lilly begins world’s first study of a potential COVID-19 antibody treatment in humans

Eli Lilly and Company has announced that patients have been dosed in the world’s first study of a potential COVID-19 antibody treatment designed to...
Image of a rocket launching from a laptop keyboard to show Pf Webinars: Adopting Agile for more effective cross-functional marketing teamwork

Pf Webinar: Adopting Agile in pharma for more effective cross-functional marketing teamwork

Pf is proud to announce the second instalment of the FREE webinar series with Triducive. This webinar focuses on Agile and how it can...
Image of test tubes with different coloured liquids to show Positive results for Celltrion's COVID-19 antiviral antibody treatment

Positive results for Celltrion’s COVID-19 antiviral antibody treatment

Celltrion Group today announced positive pre-clinical results for its COVID-19 antiviral antibody treatment, with data demonstrating a 100-fold reduction in the viral load of...

Popular articles

Image of Mehrnaz Campbell to accompany her interview Strategy, curiosity & solutions to align pharma and the NHS

Strategy, curiosity & solutions to align pharma and the NHS

Mehrnaz Campbell shares her experience of running a UK business from the US developing strategies to align pharma and the NHS. What’s your career background? I...
Graphic image of a woman watching a computer screen with a phone on it to show The ABPI Code & Virtual Promotional Meetings

The ABPI Code & Virtual Promotional Meetings

As the pharma industry looks to virtual meetings and teams work remotely, what considerations are there around the ABPI Code and virtual promotional meetings? Whilst...
Image of a compass with a doctor standing in the middle and a patient pushing the direction to show From HIV to COVID-19: Charting the path of patient power

From HIV to COVID-19: Charting the path of patient power

Patient power has evolved considerably since it was born to represent the voiceless during the 1980s HIV/AIDS crisis. Will COVID-19 provide the movement with...
Image of a person descending a ladder over coronavirus to show New Normal, New Thinking: Life Post COVID-19

New Normal, New Thinking: Life Post COVID-19

New thinking will be required to adapt to the new normal life post COVID-19. I hate to start this article on a negative note, but...
Image of a lightbulb emerging from a box to show It's all in the mind(set): digital transformation in pharma

It’s all in the mind(set): digital transformation in pharma

The importance of mindset and company culture to enable digital transformation in pharma. Top 5 Takeaways Start with defining and understanding the traditional roadblocks of...

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