Star unveils a brand new look

Outsourcing and resourcing provider Star has unveiled a new brand look.

Star engaged creative consultancy, Bonfire CI, in January 2018, to develop a new brand positioning and creative look, including a new website.

Head of Business Development, Ryan Wooller, said: “We were looking for an agency that was a great fit for Star in terms of both capability and chemistry. They have helped us to really highlight all of the services that we offer and show that we are a genuine full-service provider.”

Founder and Strategic Development Director at Bonfire CI, Stephen Judge, said: “Star is a dynamic business and this brief was a perfect fit for Bonfire. Our workshop helped us to unearth insights about the company and its market that led to the development of a strong strategic direction and a clear marketing plan, that will assist the company to continue both building its brand and growing its business.”