Simon Grime has been appointed Commercial Director of Fendix Media – the only organisation that enables pharma and other companies to use NHS intranets and websites as messaging platforms.
Mr Grime joins Fendix Media from M3, owner of Doctors.net.uk – the UK’s largest online network of doctors. In his role as Managing Director of the Communications Business for Doctors.net.uk, he led growth across multiple sectors over three years.
In his new role Mr Grime will be responsible for driving the growth of this unique network of NHS websites, which currently enables advertisers to reach around 250,000 healthcare professionals (HCPs) via NHS intranets and 1 million members of the public via NHS websites.
He will also lead the introduction of new advertising products for pharma and other organisations to utilise within NHS intranets, which are used every day by HCPs and all other staff within NHS trusts from the CEO downwards.
Speaking of his new appointment, he said: “These are exciting times in the digital healthcare landscape and for Fendix Media, and I am very much looking forward to helping the company to capitalise on its unique offering for organisations that want to reach HCPs through one of their most trusted and frequently used channels.”
Simon Feeney, Director and Co-founder of Fendix Media, said: “We’re delighted to welcome Simon Grime to our company. He has significant experience in the digital media industry and, in particular, across the healthcare landscape. We look forward to working with him and growing the business from strength to strength.”