Eletskaya plays into Cello’s hands

pharmafield logo - pharma news

London-based healthcare market research agency Cello Health Insight has recruited Maria Eletskaya to its European research team as a director.

Trained psychologist Eletskaya joins the team from Ipsos Mori in London. Prior to this she worked with Ipsos in her native Russia. In recent years she has been focused on public sector market research for the Bill & Melinda Gates Foundation.

Eletskaya’s interests and specialities in emerging and developing markets further diversify Cello Health Insight’s ‘IQ’ offering, the quantitative arm of the business.

With 13 years of experience in quantitative research, her key areas of specialisation are based on complex methodologies, segmentation studies, conjoint analysis, understanding behavioural drivers and barriers, brand equity, and forecasting.

Gracie van Kemenade, group director and head of the IQ Practice said, “We are delighted to welcome Maria to the team, she brings unique skills and additional knowledge and capabilities which is perfectly aligned with our strategic ambition for quantitative research.”

Cello Health Insight’s IQ practice was established in 2012 and has since shown 30% growth year on year from 2014-2015 final figures.