Health tech partnership to boost social wellbeing

Patients Know Best (PKB) and HealthUnlocked have signed a partnership agreement with the aim of improving social wellbeing for patients. The partnership, which will see...

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New research highlights the relationship between sleep medication and dementia

New research presented at the Alzheimer’s Association International Conference (AAIC) 2019 in Los Angeles highlights the relationship between sleep medication and dementia. It examines the...

The art of customer experience management (CXM)

Magnus Franzen explains why customer experience management is essential to delivering what your customers need. Customer experience management (CXM) is both a discipline and a philosophy. “ACROSS...

Engaging patients earlier in clinical development

Successful patient engagement is essential to the clinical development process. How can companies get it right? Patient and public engagement in clinical research means that...
legal pitfalls of clinical trial agreements

The five legal pitfalls of clinical trial agreements

Sarah Lynam discusses the five legal pitfalls of clinical trial agreements. Collaboration between pharmaceutical companies, research organisations and hospital trusts, and the resulting clinical trials...
Man demonstrating with a clipboard showing Supporting First Line Field Managers

Supporting First Line Field Managers in Pharma

Ian Robinson discusses how to provide structure to sequential in-call coaching to enhance customer excellence when supporting First Line Field Managers in pharma. In the...

How to get into a healthcare agency

Louise Lavelle, Team Lead of Healthcare Communications, Carrot Pharma Recruitment discusses how to get your foot in the door of a healthcare agency and...
Neil MacDonald NHS and pharma in diabetes

Working together: NHS and pharma in diabetes

Neil MacDonald, Area Healthcare Lead for MSD in North and East Scotland, on the Pf Award-winning real time data-led joint working project involving the Scottish...

Driving patient centricity in patient-facing programmes

How one company created a core proposition which puts the patient first in all the work it does. All companies within the healthcare sector...
Man with flipchart showing big data in healthcare

Using big data in healthcare

Does big data deliver on its promises – and what does the patient really think? Over the past 20 years, big data has exploded with...